Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But how to market music on Tik Tok remains a mystery for many. Frank Woodworth of Glacial Concepts unlocks why the platform works so well for music…
Tag archives: Video
Life At Spotify: A Curated Behind The Scenes Look
Spotify this week released a series of shoer videos dubbed "Life At Spotify" that offer a curated look inside the world’s top streaming service. While quite clearly a carefully scripted PR piece, collectively they offer a look at who and what makes Spotify tick. See the full Life At Spotify…
Google To Begin Linking Searches To Key Video Moments
Google is set to unveil a new feature which could alter how many video searches take place. The search engine will now now take its users directly to key points within a YouTube video based on their query. As with so many changes, this could be good and bad for…
Beyond The Video: Fan Engagement On YouTube
While many artist’s focus on YouTube’s ability to deliver music and videos to their fans, the video sharing platform has a plethora of other offerings beyond this that can be invaluable resources for keeping your fanbase up to date on your activity, as well as gaining the attention of channels…
Indie Video Series BalconyTV Rebrands As BALCONY!
After a short hiatus, Orchard/Sony-owned BalconyTV has resurfaced under the moniker BALCONY! and a new format that continues to expose independent artists with a focus on The Orchard’s vast roster. We’ll let Colleen Sweeney of The Orchard’s Daily Rind blog tell the rest of the BALCONY! story: For those of…
Facebook Implementing New Video Publishing Tools
In a bit of good news for artists, Facebook recently announced at the Internatinoal Broadcasting Convention that will be unveiling a set of new video publishing features, including updates to Facebook Live, and Creator studio, as well an entirely new tool called Watch Party. ____________________________ Guest post by Bobby Owsinski…
5 Major Promotion Opportunities To Consider When Releasing Your New Music Video
As navigation of the video marketing landscape becomes increasingly difficult, more and more artists are running into challenges successfully launching music videos or other types of visual PR. Here we look at five resources that can make all the difference in making your marketing campaign a success. __________________________ Guest post…
Vevo Marks 10 Years, 300% Growth In Last 5 Years
[UPDATED] Music video platform VEVO is celebrating its 10 year anniversary in 2019 and the service is now home to more than 400,000 official music videos, exclusive original series, and unique concert videos. The video platform, which serves artist videos through distribution partners that include YouTube, Amazon, Apple Roku, Sky,…
Guide To Monetizing Your Music On Facebook, Instagram
Facebook and Instagram have begun partnering with a number of labels and distributors to allow artists to monetize their music on the platforms. Here we break down how the process works, what sort of content artists should submit, and what musicians can expect to get paid. __________________________ Guest post by…
New Way To Game YouTube Views Being Utilized By Artists, Labels
Paying for plays and view counts has been a common practice since the dawn of on-demand, and although YouTube view counts don’t mean as much as they used to, a high count can help pull in advertising dollars. Increasingly, some artists are purchasing Google ads to play their videos over…