Creative Ways To Advertise Your Music On TikTok

Although still in its infancy when it comes to the platform’s advertising availability, TikTok’s broad and rapidly expanding global user base has musicians and their marketing teams eager to get in on the ground floor. Here we look at some creative ways to promote your music on the rising video… Continue Reading

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29 Ways To Market Your Music Immediately

With this set of actionable bullet points, Chris Robley fires off twenty-nine ways in which bands and artists can promote their music right now. _____________________________ By Chris Robley from CD Baby’s DIY Musician Make a lyric video. Create a playlist of artists who influenced the new album or single. Pin… Continue Reading

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How To Craft A Killer Facebook Video Marketing Strategy

While many artists may consider YouTube to be the go-to for video marketing, Facebook is actually a far more effective platform. Here we look at how to use Facebook to execute the ultimate vide marketing strategy. __________________________ Guest post by Randi Zimmerman of the Symphonic Blog For many of us,… Continue Reading

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How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies

Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But how to market music on Tik Tok remains a mystery for many. Frank Woodworth of Glacial Concepts unlocks why the platform works so well for music… Continue Reading

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Making The Most Of Spotify’s Canvas Tool

Thanks to its Canvas visualization tool, Spotify will be seeing a good deal more looping videos in the near future, something which bodes well for artists looking to give their music a little visual boost. Here, we unpack how bands can make the most out of these 3-8 second clips…. Continue Reading

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Copyright Infringement Liability In The Music Business

Living as we are in the digital age, any company which plays host to entertainment media on a large is at constant risk of copyright infringement. Whether it’s Spotify or YouTube, difficult challenges will inevitably arise over how to best monitor for and remove infringing content. Here we look at… Continue Reading

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Google To Begin Linking Searches To Key Video Moments

Google is set to unveil a new feature which could alter how many video searches take place. The search engine will now now take its users directly to key points within a YouTube video based on their query. As with so many changes, this could be good and bad for… Continue Reading

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SAG-AFTRA Approves 3 Year Music Video Agreement with Major Labels

SAG-AFTRA’s national board has reached a deal with major labels for a three-year extension for their current music videos contract. The deal will, upon ratification by SAG-AFTRA members, be retroactively effective from May 1, 2019, through April 30, 2022, and includes Warner Records, Atlantic Records, Sony Music Entertainment, Universal Music… Continue Reading

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Cracking The TikTok Code: How To Upload Music and Maximize Engagement

Everyone is trying to figure out how to get on TikTok. Not only is TikTok one of the most downloaded apps in the App Store, but it can drive enormous engagement for artists. By now everyone knows the story of how Lil Nas X was discovered on the platform and… Continue Reading

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‘Stupid’ Propel’s Ashnikko To TikTok Superstardom

The channels through which artists rise to stardom are changing along with rest of the industry, as evidenced by rapper Ashnikko’s rapid ascension to stardom as a direct result of her popularity in the world of Tik Tok. _______________________ Guest post by James Shotwell of Haulix Fast-rising rapper Ashnikko has… Continue Reading

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