‘Stupid’ Propel’s Ashnikko To TikTok Superstardom

The channels through which artists rise to stardom are changing along with rest of the industry, as evidenced by rapper Ashnikko’s rapid ascension to stardom as a direct result of her popularity in the world of Tik Tok. _______________________ Guest post by James Shotwell of Haulix Fast-rising rapper Ashnikko has… Continue Reading

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Beyond The Video: Fan Engagement On YouTube

While many artist’s focus on YouTube’s ability to deliver music and videos to their fans, the video sharing platform has a plethora of other offerings beyond this that can be invaluable resources for keeping your fanbase up to date on your activity, as well as gaining the attention of channels… Continue Reading

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Music Promotion On TikTok: A Beginner’s Guide

500 million people use short music video app TikTok every month and 66% of them are under 30. If that’s the audience for your music, you need to be active on the platform. But where do you start? ______________________________ By James Shotwell of Haulix TikTok is creating new music stars… Continue Reading

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45 Best YouTube Channels To Promote Your Music

Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official… Continue Reading

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How My Ears And The World Have Changed

In this piece, Ellisa Sun takes us on a trip down memory lane and back again as she compares the music of her youth with more modern compositions, and looks how much both music and the way we consume it has shifted over the years. ______________________________ Guest post by Ellisa… Continue Reading

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YouTube Music Is Adding 3 New Personalized Playlists

YouTube Music is preparing to launch three new personalized playlists – Discover Mix, New Release Mix, and Your Mix – YouTube Chief Product Officer Neal Mohan announced onstage yesterday at TechCrunch Disrupt SF. Reddit users had already spotted Discover Mix, which like Spotify’s "Discover Weekly" helps users discover new-to-them songs… Continue Reading

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Indie Video Series BalconyTV Rebrands As BALCONY!

After a short hiatus, Orchard/Sony-owned BalconyTV has resurfaced under the moniker BALCONY! and a new format that continues to expose independent artists with a focus on The Orchard’s vast roster. We’ll let Colleen Sweeney of The Orchard’s Daily Rind blog tell the rest of the BALCONY! story: For those of… Continue Reading

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Everything Wrong With The Music Business According To The Black Keys [Video]

During their recent appearance on Joe Rogan’s podcast, Dan Auerbach and Patrick Carney of acclaimed duo The Black Keys dished on everything wrong with the modern music industry, dispensing some hard-to-swallow pills on what life in music today is really like. ________________________ Guest post by James Shotwell of Haulix During… Continue Reading

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YouTube Music Replaces Google Play On Android Devices

Google has given YouTube Music a major leg up by adding it to all Android 9 and 10 devices. It replaces Google Play, the company’s previous failed attempt and launching a Spotify competitor. "YouTube Music is your personal guide through the complete world of music—whether it’s a hot new song,… Continue Reading

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Facebook Implementing New Video Publishing Tools

In a bit of good news for artists, Facebook recently announced at the Internatinoal Broadcasting Convention that will be unveiling a set of new video publishing features, including updates to Facebook Live, and Creator studio, as well an entirely new tool called Watch Party. ____________________________ Guest post by Bobby Owsinski… Continue Reading

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