TikTok Marketing For Indie Artists

While it may be the one of the most discussed social media platforms of the present day, many still struggle to understand what exactly TikTok is, much less how to utilize it as the powerful marketing tool which it undeniably is. Here, we clear some of the fog surrounding TikTok… Continue Reading

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Latin Grammy-Winning Producer Haze Launches House of Haze Label, Management Company

Latin Grammy-winning producer Haze, aka Egbert Rosa, has launched his own label and management company called House of Haze. He is best known as the musical force behind Natti Natasha and Ozuna’s 2017 smash hit “Criminal.” In describing the company’s outlook, Haze said in a statement: “House Of Haze is… Continue Reading

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BUSINESS OF INDIE: Empire plus +1 – Pop Goes Indie – Liz Longley – More

In a new edition of the Business Of Indie, Empire and +1 partner, Pop music goes indie, Liz Longley’s uses Kickstarter to buy back her master and much more. Like Hypebot’s More News section, The Business Of Indie is nestled under its own Indie tab at the top of the… Continue Reading

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Labels Now Able To Pay Spotify To Promote Their Music

UPDATED: Spotify users may already be familiar with ‘Music For You’ notifications which sometimes pop up on the platform and now, in a new test run by Spotify, those notifications are for sale, allowing artists to promote directly to listeners without a need for third-party applications. _______________________________ Guest post by… Continue Reading

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Eleven Seven Rebrands As Better Noise Music

Eleven Seven Label Group (E7LG) has rebranded as Better Noise Music. The move has also triggered the consolidation of E7LG’s other imprints – the alt-leaning Five Seven Music and hard rock flagship Eleven Seven – under the Better Noise Music umbrella. Founded by Allen Kovac in 2006, the rock-centric label… Continue Reading

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Investors, Labels Queston Spotify’s Future

Just days before Spotify’s Monday earnings report, some label execs and Wall Street analysts are questioning if the steaming giant will ever be profitable, and if not, can it survive? By Bobby Owsinski of Music 3.0 Spotify certainly looks like the big dog on the streaming block, and perhaps it… Continue Reading

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Why Streaming Royalties Will Always Stay Too Low To Make A Living Off Of [Video]

Disc Maker’s Tony van Veen details why he believes that streaming services will never pay independent artists enough in royalties for them to make a comfortable living in the way that physical CD sales once did. ____________________________________ Guest post by Tony van Veen of Disc Makers I’m afraid I have… Continue Reading

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Founder Benji Rogers and A PledgeMusic Staffer Respond To News That Artists Will Never Be Paid

After news broke yesterday that PledgeMusic had $9.57 million in debt and assets worth $25,000 leaving "little prospect" that artists and other creditors will be paid, Hyepbot heard from two ex-staffers with intimate knowledge of the debacle. Founder and former CEO Benji Roger’s interview with a court-appointed receiver makes up… Continue Reading

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Ballad of ‘LoFi Rod’: How DashGo Became The Home Of A New, Dynamic Genre

At a time when many of the figures reinventing the music business belong to a new generation, Universal veteran Rod Linnum aka "LoFi Rod" is helping to lead the charge for the blossoming lo-fi genre. _____________________________ Behind some of the most popular LoFi playlists on the major streaming services is… Continue Reading

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