Making the decision to tour is an important step toward growth as a band. Unfortunately, not having any money can make hitting the road a bit more of a challenge. Here Angela Mastrogiacomo shares some key penny-pinching tips to help artists cultivate a successful tour off a shoestring budget. _____________________________… Continue Reading
For all the effort put into marketing on Instagram, the hashtag function continues to be an underutilized corner of the platform. Hugh McIntyre details the six hashtags you really need to follow. _____________________________ Guest post by Hugh McIntyre of the Symphonic Blog Following hashtags remains a highly underutilized function on… Continue Reading
The awkward middle child between the reliable LP and the flashy single, the EP is often overlooked and misunderstood, particularly as the digital age reshapes our music consumption habits. Here we give the EP some much deserved attention, looking at the format’s history and how EPs are used by artists… Continue Reading
Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports. ___________________________ Guest… Continue Reading
Once your band is practiced up and you’ve got a solid set of songs together, it’s time to go on tour. Touring can be a great way to broaden your network and find new fans, plus it gives you and everyone in your band valuable experience, but it is essential… Continue Reading
So you’ve crafted the perfect subject line for your upcoming show or festival, but for some reason people still aren’t clicking through to your event site. What’s the issue? There’s a good chance the trouble could lie in the actual copy of your event invitation – if the body of… Continue Reading
In an exploration of how much the ubiquity of smartphones has impact our media consumption, Fred Jacobs looks at the recently constructed Samsung KX stage, a vertically stacked contraption taylored specifically for its view-ability via smartphone. ______________________________ Guest post by Fred Jacobs of Jacobs Media Strategies If you took Communications… Continue Reading
In this piece, Mike Henry of Paragon reveals the impressive popularity which Urban Alternative has gained as a public radio format, providing a blend of new and old hip hop, R&B, soul, urban, rap, and local music to the listening populace. ______________________________ Guest post by Mike Henry of Paragon Last… Continue Reading
When it comes to using Instagram (or really any social media) to promote your music, it’s important that you develop an engaged community of fans, not just a passive audience, vaguely aware of who you are. Here we look at five key techniques for properly promoting your band on Instagram…. Continue Reading
In this interview from the Soundcharts Blog Darren Hemmings, Managing director of UK-based Darren marketing consultancy company Motive Unknown sat down to discuss his company’s approach to music marketing and achieving the right balance with artist fans. __________________________________ Guest post from theSoundcharts Blog Insiders are coming back online after the… Continue Reading
