The Value Consistant Branding In Music

As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently maintaining said image, so that consumers know who you are and what it is that you create. ______________________________ Guest post by James Shotwell of Haulix Your… Continue Reading

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PledgeMusic Debacle Update [Iain Baker of Jesus Jones]

Iain Baker of Jesus Jones provides an update on his battle with troubled Pledge Music; a debacle which has grown into a full on financial crisis for both artists and fans, with no yet in sight. ___________________________ Guest post by Iain Baker from Music Technology Policy [We’re pleased to provide… Continue Reading

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A Formula For Viral Music Marketing [Jack Udell]

For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task. ___________________________ Guest post by music manager Jake Udell of Art of Manager How do you… Continue Reading

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The Art Of Spending Your Music Money (Part 2)

In part two of this five part series on how to effectively allocate money in the correct places in order to benefit your music career, we look at a visual framework for self-investment, and how artists can use it as a series of checks and balances when developing their business…. Continue Reading

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7 Actionable Tips For Music Labels To Escalate Their Online Video Revenue

As the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on the site into profit. Here we look at seven tips for how music labels can up their video revenue game. _____________________________ Guest post by Scott Matthews… Continue Reading

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The Importance Of Artwork In Your Music

With the rise fo streaming the prominence of album artwork has, quite literally, been greatly reduced. That said, it’s a mistake for artists to discount the incredible importance of album art when it comes to releasing and promoting your music. ____________________________ Guest post from Horus Music Before online streaming, artwork… Continue Reading

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Copyright and A Defense Of ‘Unfair’ Competition [Neil Turkewitz]

In this article, Neil Turkewitz goes on the offensive against a recent piece by Mark A. Lemley and Mark P. McKenna titled "Unfair Disruption" in which the authors lambast copyright and its owners’ inability to adjust to disruptive technology and innovation. ___________________________________ Guest post by Neil Turkewitz from Medium Okay,… Continue Reading

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XITE, Music Video Streaming App, Makes US Debut

A free app already popular on the international scene, XCITE has officially been rolled out in the US, and may be the first streaming service solely dedicated to music videos. ________________________________ Guest post by James Shotwell of Haulix Finally, a streaming service solely focused on music videos has debuted in… Continue Reading

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Guide To Selling Merch, Music At Shows Without Being ‘Sales-y’

Being a talented musician doesn’t necessarily mean that you’re also an amazing salesperson, and a lot of artists struggle with how to effectively sell their merchandise without the slimey sales-y feeling that comes from pushing merch on fans. ______________________________ Guest post by Bree Noble of Soundfly’s Flypaper When it comes… Continue Reading

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Black Box Income Most Musicians Don’t Even Know About

Some of the most common advice given to indie artists is to populate their metadata. In the streaming age in particular, telling organizations who you are and how to get ahold of you is key to your getting paid. Still, many artists’ failure to do this has resulted in pools… Continue Reading

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