The holidays are right around the corner, and whether or not you celebrate them, it’s a great time of year to show your fans just how much they mean to you, either through free music, a special holiday cover, or something else altogether. ____________________________ Guest post by James Shotwell of… Continue Reading
Every few years, the U.S. Copyright Office does a detailed study on its fees in an attempt to determine whether they need adjusting. In their latest audit, the office decided it was time to raise its rates by about $10 for most electronic filings. ___________________________ Guest post by Bobby Owsinski… Continue Reading
Touring is often difficult and expensive, but through careful planning, there is a good deal artists can do to to at least mitigate the latter of these issues. Here we look at four major cost drains that artists need to prepare for in advance in order to avoid inviting financial… Continue Reading
While popular artist platforms like Instagram and Facebook aren’t accessible in China, musicians in the US are capable of bridging the global divide and reach fans overseas, simply by creating accounts on the following social media platforms. __________________________ Guest post by Cait McMahon from the Symphonic Blog We, as a… Continue Reading
When performing on stage or learning a new piece of music, musicians typically view their playing one of two ways, good or poor. Unfortunately, this binary way of look at music can do real harm to our growth as an artist, harm which can be rectified through the power of… Continue Reading
Here industry veteran Stacy Wiseman dispenses some sage advice on how to expect the unexpected and keep the train on the rails while on tour, drawing from her considerable experience working with artists like Lizzo, Hannibal Buress, Iliza Shlesinger, and others. __________________________ Guest post from AWAL This is the second… Continue Reading
Although still in its infancy when it comes to the platform’s advertising availability, TikTok’s broad and rapidly expanding global user base has musicians and their marketing teams eager to get in on the ground floor. Here we look at some creative ways to promote your music on the rising video… Continue Reading
If you want to promote your music or get important info to festivals, venues, and journalists, then having a solid electronic press kit, or EPK, is essential. Here we look at exactly what an EPK is, and what you need to include in yours to make it as effective as… Continue Reading
Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you’re just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing…. Continue Reading
Despite being an impressive marketing tool, artists all too often dismiss Facebook Groups as unnecessary. Here we hear from four artists about their success using Facebook groups as a way to meaningfully connect with fans online. ______________________ Guest post by Randi Zimmerman of the Symphonic Blog All too often, artists… Continue Reading
