We have reached a point where artists can run digital advertising simultaneously across Facebook, Instagram, and even YouTube with relative ease, but with your budget likely already tight, making every dollar spent on digital advertising go as far as possible is paramount. Here we look at some secrets for getting… Continue Reading
When it comes to dealing with fans/customers, many artists and organizations within the industry rely on archaic and ineffective systems for keeping their teams in synch, which can lead to all kinds of inefficiencies and missed opportunities. Here we look at a more effective way in which groups in the… Continue Reading
What you communicate in your social media posts is of course important, but almost as consequential is the time at which you post. Here we look at optimal posting times for the major social media platforms in the contemporary media environment. __________________________ Guest post by Bobby Owsinski of Music 3.0… Continue Reading
While a dream of many, a life on the road brings with it countless challenges, temptations, and setbacks, which is why it’s so important to have someone with you to steer the ship. Here we talk with a veteran tour manager about how to manage the slings and arrows of… Continue Reading
Getting people to actually show up at your show can be exhausting, and if you’ve been at the DIY artist thing for awhile, chances are you’ve given most attendance tactics a try, from social media blasts to old school postering. At the end of the day, however, the mailing list… Continue Reading
In this piece, Emmanuel Legrand breaks down a recent report suggesting a massive overhaul of the framework through which sound recordings are licensed, and that rights holders need greater autonomy in order to negotiate more equitable contracts. _______________________ Guest post by Emmanuel Legrand of Legrand Network The licensing framework for… Continue Reading
In this second part of a series on artist development and establishing an effective team, Camille Barbone delves into the role of the music producer, including how to find one, what their responsibilities are, and how to work with one. ___________________________ Guest post by Camille Barbone of the Symphonic Blog… Continue Reading
Despite how good they may be as performers, many bands struggle with making the transition from playing tiny clubs to large rooms on sought after bills, but toiling away in obscurity can be detrimental to an artist’s career, and their moral. Here we look at how to expedite the transition… Continue Reading
While internships can be a great way to put you on the road to industry success, unpaid internships can often class out promising candidates by not offering the support necessary for them to get their foot in the door. __________________________________ Guest post by James Shotwell of Haulix Internships are a… Continue Reading
When it comes to the pursuit of your music career, it’s guaranteed that not all your plans will come together – but having a backup plan in place when failure inevitably hits can help keep you on the track to success. __________________________________ Guest post by James Shotwell of Haulix We’ve… Continue Reading
