How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies

Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But how to market music on Tik Tok remains a mystery for many. Frank Woodworth of Glacial Concepts unlocks why the platform works so well for music… Continue Reading

Share

Life At Spotify: A Curated Behind The Scenes Look

Spotify this week released a series of shoer videos dubbed "Life At Spotify" that offer a curated look inside the world’s top streaming service. While quite clearly a carefully scripted PR piece, collectively they offer a look at who and what makes Spotify tick. See the full Life At Spotify… Continue Reading

Share

Google To Begin Linking Searches To Key Video Moments

Google is set to unveil a new feature which could alter how many video searches take place. The search engine will now now take its users directly to key points within a YouTube video based on their query. As with so many changes, this could be good and bad for… Continue Reading

Share

Beyond The Video: Fan Engagement On YouTube

While many artist’s focus on YouTube’s ability to deliver music and videos to their fans, the video sharing platform has a plethora of other offerings beyond this that can be invaluable resources for keeping your fanbase up to date on your activity, as well as gaining the attention of channels… Continue Reading

Share

Indie Video Series BalconyTV Rebrands As BALCONY!

After a short hiatus, Orchard/Sony-owned BalconyTV has resurfaced under the moniker BALCONY! and a new format that continues to expose independent artists with a focus on The Orchard’s vast roster. We’ll let Colleen Sweeney of The Orchard’s Daily Rind blog tell the rest of the BALCONY! story: For those of… Continue Reading

Share

Facebook Implementing New Video Publishing Tools

In a bit of good news for artists, Facebook recently announced at the Internatinoal Broadcasting Convention that will be unveiling a set of new video publishing features, including updates to Facebook Live, and Creator studio, as well an entirely new tool called Watch Party. ____________________________ Guest post by Bobby Owsinski… Continue Reading

Share

5 Major Promotion Opportunities To Consider When Releasing Your New Music Video

As navigation of the video marketing landscape becomes increasingly difficult, more and more artists are running into challenges successfully launching music videos or other types of visual PR. Here we look at five resources that can make all the difference in making your marketing campaign a success. __________________________ Guest post… Continue Reading

Share