How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies

Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But how to market music on Tik Tok remains a mystery for many. Frank Woodworth of Glacial Concepts unlocks why the platform works so well for music… Continue Reading

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Life At Spotify: A Curated Behind The Scenes Look

Spotify this week released a series of shoer videos dubbed "Life At Spotify" that offer a curated look inside the world’s top streaming service. While quite clearly a carefully scripted PR piece, collectively they offer a look at who and what makes Spotify tick. See the full Life At Spotify… Continue Reading

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Google To Begin Linking Searches To Key Video Moments

Google is set to unveil a new feature which could alter how many video searches take place. The search engine will now now take its users directly to key points within a YouTube video based on their query. As with so many changes, this could be good and bad for… Continue Reading

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Beyond The Video: Fan Engagement On YouTube

While many artist’s focus on YouTube’s ability to deliver music and videos to their fans, the video sharing platform has a plethora of other offerings beyond this that can be invaluable resources for keeping your fanbase up to date on your activity, as well as gaining the attention of channels… Continue Reading

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Indie Video Series BalconyTV Rebrands As BALCONY!

After a short hiatus, Orchard/Sony-owned BalconyTV has resurfaced under the moniker BALCONY! and a new format that continues to expose independent artists with a focus on The Orchard’s vast roster. We’ll let Colleen Sweeney of The Orchard’s Daily Rind blog tell the rest of the BALCONY! story: For those of… Continue Reading

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