Kanye West’s Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don’t Overlook These DEI Red Flags to Avoid The Same Fate.

If the idea of working with a public figure triggers a gut check with members of your team because of the person’s past comments and actions, reconsider whether you want your brand to be connected to that person.

What’s the Deal With Disruptive Marketing and Should I Be a Disruptor?

Disruptive marketing challenges the status quo of marketing and goes against the grain of traditional marketing. Because of this, it’s the best way to capture the modern-day consumer’s attention.