Legendary progressive musician Neal Morse joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast to talk about Waterfall Streaming. Waterfall is a new platform that allows musicians to create their own subscription streaming service. On Waterfall, the artist makes 85% of the monthly subscription fee, which is… Continue Reading
If your marketing team’s creativity has stalled out, these three tactics will get it flying high again.
Sony has launched a line of customized merch created by Spotify data for the fans of UK rock band . The ‘Amo in color’ initiative connects streaming with physical merch utilizing Spotify data to generate unique T-shirts based on fans’ listening habits. The dedicated website directs fans to log in… Continue Reading
While many artist’s focus on YouTube’s ability to deliver music and videos to their fans, the video sharing platform has a plethora of other offerings beyond this that can be invaluable resources for keeping your fanbase up to date on your activity, as well as gaining the attention of channels… Continue Reading
You can’t find Micahel Stipe of REM’s new solo single "Your Capricious Soul: on Spotify, Apple Music, YouTube or almost anywhere else. Stipe’s solo debut is currently available exclusively on MichaelStipe.com. The new release was timed to coincide with October 7th’s “International Rebellion” climate justice protests and for the next… Continue Reading
Digital music marketing pioneer and Universal Music Group SVP of Global Streaming Marketing Jay Frank, age 47, has died after a battle with cancer. “Jay leaves an immense legacy." Sir Lucian Grainge, the chairman and CEO of UMG, said in a statement. "He was a creative and tireless leader who… Continue Reading
Marketing expert Nick Kolenda breaks down some psychological tricks.
Thanks to the ubiquity of social media and streaming, artists have been given new ways to reach their audiences at the literal click of a mouse. But these platforms offer artists more than just easy access to fans. Each one harbors a goldmine of data. _______________________________ Guest post by Carter… Continue Reading
In this video/transcript from CD Baby’s DIY Musician Conference, music industry veteran Simon Tam shares some knowledge (and inspiration) on how artists can effectively go about carving out and dominating a niche market. By Chris Robley of CD Baby from the DIY Musician blog Music Marketing: How to Dominate in… Continue Reading
While building a large following on social media is important to growing you online presence as an artist, engagement is perhaps event more important. Here we look at the ten types of social media postings most likely to lead to engagement. __________________________ Guest post by Bobby Owsinski of Music 3.0… Continue Reading