Ever since 2016 when third party tools made Spotify pre-saves possible, they have become a standard part of artists marketing when releasing new music. So, why hasn’t Spotify released an official pre-save tool for all artists and labels to access? ____________________________ Guest post by Kieron Donoghue of Here.org.uk Back in… Continue Reading
Cameo has raised a $50 million Series B round to expand its marketplace of famous and not so famous musicians, celebrities and influencers who get paid to create short video message for fans. More than 1000 musicians are already available on the platform. Ilya Fushman of Kleiner Perkins lead the… Continue Reading
While hashtags remain a key part of Instagram, the rules of when and how to use them have shifted over the last couple years, and former best practices have fallen out of vogue. Here we look at what new data can tell us about the most effective and smart ways… Continue Reading
Maintaining a full-time job while also working as a part-time musician is a never ending struggle, and it can be a challenge to carve out the time and muster the energy to put the quality work into your music that you want to. Here we look at some tips for… Continue Reading
Katy Perry has curated the inaugural playlist for Amazon’s new ‘Handpicked series. Perry’s twenty-one song playlist "Songs About Moving On" mixes a bit of her own music with Taylor Swift, Beyonce with Jack White, Ariana Grande and others. "My moving on songs," reads the tagline, "some are uplifting, while others… Continue Reading
Today’s affluent women are much different than they were in the 20th century. Get the skinny on this changing target market.
Both YouTube and Facebook have made it an option for those uploading videos to "premier" their content, allowing you and your fans to experience the video together as one big happy family. In this piece, Brian Hazard of the project Color Theory offers his data from a side by side… Continue Reading
In this ever-expanding world of entertainment publicity, reaching your listeners and fans requires a carefully orchestrated, unique marketing plan. Here we look at five eye-catching promotion ideas for building that extra bit of buzz around your next release. ___________________________ Guest post by Cait McMahon of the Symphonic Blog In the… Continue Reading
It’s impossible to please everyone, and trying to winner every casual listeners is a futile effort. Instead, artists are better off focusing on their core diehard fans – an overall more easily targeted, easier to keep happy group. _________________________ Guest post by James Shotwell of Haulix You will never please… Continue Reading
Taylor Swift’s 7th studio album Lover isn’t out for 2 months, but it’s already broken the record for most the Apple Music pre-add (aka pre-save) album in a single day by a female artist. Clocking a whopping 178,600 pre-adds worldwide in its first day of availability (June 13) – that… Continue Reading
