Once you’ve poured the necessary blood, sweat, and tears into your event required to ensure your attendees will have a good time, how do you guarantee anyone will actually show up? Here we look at five key ways in which you can boost your next event to encourage maximum turnout…. Continue Reading
In this second part of a breakdown on how to improve your odds for success when producing tracks for licensing, we look at what you need in order to ensure you have your organizational ducks in a row with respect to your digital audio workstation, your paperwork, and your network…. Continue Reading
While consumers often focus on an artist’s ability to perform and their technical expertise, there is significant evidence suggesting that having a unique, authentic creative voice is in fact more important than ability. ___________________________________ Guest post by Patrick McGuire of TuneCore Every time a songwriter sets out to create music,… Continue Reading
As with most social media platforms, bands and musicians operating on Instagram often struggle with getting their posts to stand out on amidst a crowded field, even as the platform’s nuances become increasingly inscrutable. Here, we offer a helping hand in growing your follower base on the platform, and getting… Continue Reading
Music streaming manipulation – artificially boosting stream counts to improve chart positioning, increase market share and royalty payments, or for other non-legitimate purposes – is a real problem for the entire music industry. Not only does streaming manipulation devalue or shut out legitimate artists, but since streaming payments are calculated… Continue Reading
Move over Spotify and Apple Music, Hypebot’s most-read post of 2019 is about Instagram. Written by our friend Kevin Cornell, TuneCore Editor Content & Blog, Adding Lyrics To Your Instagram Stories offers practical how-to advice for a fairly new feature on one of social media’s fasting growing platforms, Instagram. Read… Continue Reading
Here are four questions every company should ask before marketing for consumer bucks.
As music streaming increasingly edges out traditional physical sales, pushing them further and further to the margins, artists are becoming increasingly reliant on merch sales – once a supplementary revenue stream – as a main source of income. ___________________ Guest post by James Shotwell of Haulix With streaming music replacing… Continue Reading
The Pareto Principle, also known as the 80/20 rule, is the principle that, for many things, roughly 80% of the effects come from 20% of the causes. By applying this rule to social media and content marketing you can avoid fan burnout. Simply put, for every 2 posts designed to… Continue Reading
In this fourth segment of a four part series, we explore how to audit your event marketing in order to identify what’s working and what isn’t, and then double down on the aspects of your ticket selling strategy that are yielding results while jettisoning the tactics that aren’t. ________________________ Guest… Continue Reading
