TikTok inks deal with UnitedMasters that enables users to distribute music to streaming platforms directly from the app

TikTok will also partner with UnitedMasters in promoting key artists on the platform
Source

‘Artists that can retain an authentic approach to social media are going to attract the fans who want to be most closely connected.’

UnitedMasters President Lauren Wirtzer-Seawood talks working with Beyoncé, innovating at Instagram and ambitions in her new role
The post ‘Artists that can retain an authentic approach to social media are going to attract the fans who want to be…

Teen Musician Rejects $3M Deal: No Need For Label Thanks To Internet

Billboard magazine recently released a profile of teenaged musician/rapper NLE Choppa, who handily turned down a $3 million label deal, opting instead to partner with a distribution company, UnitedMasters, and maintain all rights to his work. Kids these days! ______________________________ Guest post by Mike Masnick of Techdirt There’s a pretty…

Alphabet/Google leads $70m funding for startup aiming to challenge major labels

UnitedMasters has been set up by one-time President of Interscope Records, Steve Stoute
The post Alphabet/Google leads $70m funding for startup aiming to challenge major labels appeared first on Music Business Worldwide.