‘Artists that can retain an authentic approach to social media are going to attract the fans who want to be most closely connected.’

UnitedMasters President Lauren Wirtzer-Seawood talks working with Beyoncé, innovating at Instagram and ambitions in her new role

The post ‘Artists that can retain an authentic approach to social media are going to attract the fans who want to be most closely connected.’ appeared first on Music Business Worldwide.

Leave a comment

Your email address will not be published. Required fields are marked *