YouTube has a vast assortment of tools which artists can utilize when looking to connect with fans. Here we explore YouTube Live, a feature which allows you to engage with viewers in real time, through a medium which is only expected to rise in popularity moving forward. __________________________ Guest post…
Category archives: YouTube & Video
YouTube (Finally) Blocks Major Streaming Ripping Sites
YouTube is blocking major stream ripping sites, according to multiple reports. It’s an action that musicians and rightsholders have long advocated for. The major trippers effected include YouTubeMP3, Onlinevideoconverter.com and Mp3-youtube.download. Thus far, YouTube has not publically commented on the new effort to block streaming rippers. While YouTube’s block is…
Big Changes For YouTube Content Management and ID
It’s been a tumultuous time at YouTube, with a number of important changes taking place regarding how the site handles content ID, and content management overall. Here Chris Robley of CD Baby breaks down some of the changes and explains how your bottom line might be affected by these shifts….
Survival Of The Optimized: Your Videos On YouTube
YouTube has amassed an incredible viewership, this past year hitting two billion monthly users (roughly 25% of the planet’s population) and housing a vast array of all types of content. So how can an artist hope to optimize their video for success. Here we look at some key fundamental lessons…
How Much Do Music Videos Actually Cost?
As video continues to play an ever-growing role in music discovery, creating quality video content could be your ticket to discovery. The price tag associated with creating a well produced music video can often be intimidating, but how much does a music video actually cost? _____________________________ Guest post by James…
Drake, Live Nation Invests In Ntwrk ‘The QVC For Gen Z’
E-commerce platform Ntwrk has received an injection of funding from Live Nation and Drake in a second round of funding that gives the company some added credibility. Ntwrk says it is “shopping at the speed of culture” and uses celebrities and their brands to provide Gen Z and young millennials…
Deepfake Tech Turns Single Photo, Audio Into Bizarre Music Video [ Rasputin sings Beyoncé ]
Deepfake technology is getting so good that it could create a video that turns Donald Trump into a smart and compassionate person. So what if it was used to make music videos, albeit of the deepfake kind? Research by Imperial College in London and Samsung’s AI research center showed how…
When We Sleep Where Do Our Royalties Go? [VIDEO]
Despite numerous advancements in payment tech, it can still take ages for songwriters to see a penny of their earned revenue, and so AWAL, AMRA and Kobalt are teaming up to do something about it. _________________________ Guest post from AWAL You can Venmo your friend money before you finish this…
Video Premiers: Facebook vs YouTube
Both YouTube and Facebook have made it an option for those uploading videos to "premier" their content, allowing you and your fans to experience the video together as one big happy family. In this piece, Brian Hazard of the project Color Theory offers his data from a side by side…
Music Video Promotion: 5 Things To Know Before Marketing A New Music Video
Although the music business is changing constantly, the music video is – and will likely remain – a staple of music industry marketing. But while a powerful tool though they may be, it’s important to plan ahead as to just how to execute their distribution. ________________________________ Guest post by Andy…