This spring a large number of advertisers yanked their advertising budgets from YouTube, bringing about a steep decline in revenue for the site’s channels. YouTube since published new content guidelines and further requirements for advertiser friendly content. Here we look at how to work around these new regulations and see…
Category archives: YouTube & Video
What Is The Ideal Video Length For A Music Video?
With so many different platforms available on which to post video content, knowing precisely what the right length is for maximum fan engagement can be difficult. Here we list the platform specific ideal duration for artists looking to upload video content. ________________________ Guest post by Bobby Owsinski of Music 3.0…
Mega-hit "Despacito" Was Not Submitted To MTV’s Video Music Awards In Apparent Protest
The #1 YouTube video of all time "Despacito" is not being considered for an MTV Video Music Award because it was never submitted. But do the artists even care ,given that MTV only plays the video on its secondary Latin channel, MTV Tres? __________________________________________ An MTV spokesperson told the AP…
A Simple Guide To Promoting Your Music On YouTube
As one of the most accessible content platforms on the web, being able to effectively promote their material on the site had become essential for artists. Here we look at a straightforward list of basic practices for any artist hoping to use the platform, regardless of the resources available to…
How The YouTube Algorithm Works: A Guide To Getting More Views
At over a billion users, YouTube has become a key component of any artist’s online marketing strategy. This means it’s important to play ball and work with the platforms algorithm to increase the number of views your videos receive. _________________________ Guest post by Ric Mazereeuw, originally published on the Hootsuite…