Pandora’s free Artist Marketing Platform (AMP) is now five years old and the robust music marketing toolkit has much to celebrate. Artists using the free self-serve platform grew 688% in the last year alone. As of this month, artists have delivered 4.5 billion audio impressions of free messages recorded by…
Category archives: Pandora AMP
Artist’s Guide To Pandora AMP
While traditionally artists needed to use a distributor such as TuneCore or CD Baby in order to get their music on a major streaming network, more services are allowing artists to post directly on their platforms. Here, we look at one example, the Pandora AMP service. ___________________________ Guest post by…
Pandora ‘Stories’ Adds Creator Commentary To Playlists
Pandora has launched "Stories," a new tool that allows artists, songwriters and podcasters to add commentary to music and "combining the storytelling of podcasts with the musical power of playlists." Using Pandora Stories, creators can curate Playlists and Mixtapes comprised of tracks from Pandora’s catalog and then customize it with…