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Category archives: Niche marketing
It’s Time To Rewrite The Artist Marketing Playbook [MIDiA’s Mark Mulligan]
Niche is music’s new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, "focusing on…
The Dress Code for This New Restaurant Is Your Birthday Suit
Twin brothers in Paris left the insurance business to open a restaurant catering to nude vegans.
2 Tech Trends That Will Help You Focus
Small businesses should take advantage of an online marketplace to sell niche products.
If You’re Building a Niche-Media Platform, You Don’t Have the Time to Read This
Instead, you should be out building strategic relationships. They’re everything to your bottom line.
How Niche Micro-Companies Will Rule the Business World
Know a lot about just one thing? You may be uniquely positioned for entrepreneurial success.