Music data analytics platform Soundcharts today launched what it’s calling its biggest product update since going online in 2016. A new feature dubbed Mentions enables global media and web monitoring of two million artists with geotargeted data from tens of thousands of sources. Mentions is designed to help to spot…
Category archives: Data
Journey Of A Track: Navigating The Playlist Ecosystem
In this recent article from Chartmetric analyzing music data, their playlist analyzer takes apart the Spotify, Apple Music, and Deezer playlist ecosystems to help artists formulate optimal trajectory for their tracks. _____________________________ Guest post by Nuttiiya Seekhao of Chartmetric Artists and their teams understandably have many playlist performance questions: “Given…
Last Day To Vote On SXSW PanelPicker, Including Our Data Driven Touring Panel
Friday is the last day to cast your vote using the SXSW PanelPicker to help choose which panels should be presented at SXSW 2020. Check out all the great panels and consider giving our own SMART TOURING: GUIDE BOOKING + MARKETING WITH DATA a thumbs up. Sign up and vote…
Come Together: Why The Music Industry Must Break Down Data Silos
In this article, Jeppe Faurfelt breaks down the different data silos which industry artists should be keeping track of, why the distinction between them is so important, and why everyone on an artist’s team should have access to all of them. _____________________________ Guest post by Jeppe Faurfelt, Co-Founder & CCO…
Music ‘Trigger Cities’: Spotlight On Latin America
In this third part in a series exploring music "trigger cities", Jason Joven pf Chartmetric takes an in-depth look at Latin America’s music consumption stats to explore how listeners there are precipitating the exponential growth of Latin music’s global popularity. __________________________ Guest post by Jason Joven of Chartmetric Trigger Cities…
It’s Time To Rewrite The Artist Marketing Playbook [MIDiA’s Mark Mulligan]
Niche is music’s new mainstream, writes MIDiA analyst Mark Mulligan, which means that in the brave new world of music marketing, targetting trumps reach. "Instead of blowing a huge budget on carpet bombing TV, radio, print, online artists and their teams are finding their exact audiences, writes Mulligan, "focusing on…
Chartmetrics: Artist Cross-Platform Performance, Ranks, Scores
Here we look at a detailed breakdown of how to do an instantaneous side-by-side comparison of bands and artists’ general performance through the utilization of Chartmetric’s massive data warehouse. ______________________________ Guest post by Josh Hayes of Chartmetric Update as of 2019/06/22: Cross-Platform Performance now also includes Apple Music as a…
More Streams? Here Are Music Streaming’s Trigger Cities
While we may think of places like Nashville and New York as being those cities with the most influence on the music business, the reality is quite different. In this piece we look at some surprising dark horse ‘trigger cities’ that are having an increasing amount of influence when it…
Find Your Fans: Utilizing Data To Analyze Your Audience
Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones. _____________________________ In this latest contribution to…
How Data Metrics Work For Independent Artists
While social media platforms offer artists a convenient method for contacting and advertising to fans, these sites also provide valuable marketing info behind the scenes on the demographics of visitors and other helpful data-driven insights. _____________________________ Guest post by Carter Wilson of the Berklee College of Music: Music Business Journal…