While for years millennials were the target demographic of most music business marketing, Generation Z has since risen up as the primary stakeholder in the contemporary marketplace, which is in turn reshaping how artists, labels, and companies market themselves. _____________________________ Guest post by Alyssa Golden of the Berklee College Of…
Category archives: Gen-Z
5 Trends That Make Gen Z The Streaming Generation
The Culture Next Trends report commissioned by Spotify and research agency Culture Co-Op looks into the empowered, multinational, cross-cultural, socially aware, and informed group of 15- to 24-year-olds dubbed Generation Z. “We’re bold, fearless, careless, creative, and intriguing,” says Addy, a study participant from North Carolina. Powering this sentiment is…
Smart Brands Won’t Generalize When It Comes to Gen Z
The more you increase the personalization of your marketing, the better your ads will perform. Think … Oreo cookies.