Goodbye austerity, hello ‘niceties’! Generation Z and Millennials are spending more than before the pandemic

The 15- to 40-year-old population is ready to leave the austerity of the pandemic behind and that is reflected in their spending.

When, How Music Matters To Gen Z [INFOGRAPHIC]

In this piece, Chris Robley looks at an interesting new study from Spotify investigating the listening habits of those under 25, which reveals some curious new stats on how Generation Z is consuming music. Hint: They’re into the sad stuff. ________________________________ By Chris Robley from CD Baby’s DIY Musician blog…

5 Trends That Make Gen Z The Streaming Generation

The Culture Next Trends report commissioned by Spotify and research agency Culture Co-Op looks into the empowered, multinational, cross-cultural, socially aware, and informed group of 15- to 24-year-olds dubbed Generation Z. “We’re bold, fearless, careless, creative, and intriguing,” says Addy, a study participant from North Carolina. Powering this sentiment is…

How Generation Z Is Redefining The Business Of Music

While a lot of fuss is made about marketing to millennials (owing to their purchasing power), an increasing number of industries are now turning their attention to how to capture the attention of Generation Z, and the music business is no exception. _______________________ Guest post by Alyssa Golden from the…