The Weeknd Secures Major Verizon Sponsorship Ahead of ‘After Hours’ Global Tour

The Weeknd has inked a major promotional partnership with Verizon, the largest cell phone service provider in America. According to details emailed by Verizon, the sponsorship deal will center on The Weeknd’s just-announced After Hours Tour. Tick… Continue Reading

Share

Bone Thugs-n-Harmony Is Changing Their Name to “Boneless Thugs-n-Harmony” — Seriously

The rap group Bone Thugs-n-Harmony has officially changed its name to “Boneless” Thugs-n-Harmony—not as an early April Fools’ joke or as a result of a lost bet, but because of a high-priced branding deal with Buffalo Wild Wings. Bonel… Continue Reading

Share

As Spotify, Apple, and Amazon Dominate, Tuned Global Is Building Customized Streaming Platforms for Brands

While Apple Music, Amazon, YouTube, and Spotify duke it out for streaming dominance, B2B players like Tuned Global are eyeing niche opportunities. The streaming music space is now a battle royale between the biggest of giants. Even Spotify is feeling t… Continue Reading

Share

JUUL Accused of Attempting to Hire Miley Cyrus to Influence Children

Attorney General Maura Healey, of Massachusetts, has claimed that the vaping brand JUUL tried to hire Miley Cyrus and other high-profile influencers to popularize vaping products.  The Miley Cyrus accusation was part of a lawsuit filed on Wednesday by … Continue Reading

Share

The Power of TikTok — Justin Bieber’s Chipotle Super Bowl Ad Reaches 95 Million People

Chipotle placed a big bet on a Super Bowl ad campaign targeting TikTok users. The ‘TikTok Timeout’ campaign uses Justin Bieber’s recent single, “Yummy,” to advertise free delivery on Sundays. The new Chipotle special is av… Continue Reading

Share

Here’s the Music In Every Super Bowl LIV Commercial

What song just played in that high-profile Super Bowl LIV ad? Here’s a list of the songs (and their corresponding artists) that are playing during Super Bowl LIV’s commercials.  Congratulations to all the artists, composers, labels, and publishers who … Continue Reading

Share

Post Malone: Brought to You by Bud Light and the New Bud Light Seltzer

Bud Light is taking its Post Malone ownership sponsorship to an entirely next level. Having featured the rapper’s image on special-edition Bud Light cans last year, the Anheuser-Busch brand recently revealed that one of two Post Malone commercials woul… Continue Reading

Share

Netflix Says They’ll Never Have Ads, CEO Explains Why

As music streaming services welcome ads, Netflix’s CEO backs the paid-only model. As music-streaming services (and certain video-streaming platforms) continue to embrace ads, Netflix CEO Reed Hastings has doubled down on his pro-subscription, anti-adve… Continue Reading

Share