The Federal Trade Commission (FTC) has issued official warnings to multiple celebrities and social media influencers — including rapper Cardi B — over disclosure violations. The rapper touted detox tea company Teami on Instagram without meeting FTC spo…
Category archives: Branding & Advertising
Empowering Artists to Connect with Their Fans: How a Digital Agency Transformed Itself into an Advertising Platform
In late 2018, electronic artist GRAVES was booking his first U.S. headlining tour in support of his sophomore EP, Far From Here. The following article comes from The Found Group, a proud partner of DMN. He wanted to ensure strong ticket sales for his 1…
The Weeknd Secures Major Verizon Sponsorship Ahead of ‘After Hours’ Global Tour
The Weeknd has inked a major promotional partnership with Verizon, the largest cell phone service provider in America. According to details emailed by Verizon, the sponsorship deal will center on The Weeknd’s just-announced After Hours Tour. Tick…
Bone Thugs-n-Harmony Is Changing Their Name to “Boneless Thugs-n-Harmony” — Seriously
The rap group Bone Thugs-n-Harmony has officially changed its name to “Boneless” Thugs-n-Harmony—not as an early April Fools’ joke or as a result of a lost bet, but because of a high-priced branding deal with Buffalo Wild Wings. Bonel…
As Spotify, Apple, and Amazon Dominate, Tuned Global Is Building Customized Streaming Platforms for Brands
While Apple Music, Amazon, YouTube, and Spotify duke it out for streaming dominance, B2B players like Tuned Global are eyeing niche opportunities. The streaming music space is now a battle royale between the biggest of giants. Even Spotify is feeling t…
J. Cole Inks a Multi-Year Partnership With Puma — Starting With a Sneaker
J. Cole has signed a multiyear sponsorship deal with shoe and apparel powerhouse Puma. The 35-year-old took to Twitter to announce the agreement, writing, “Been imagining this for 10 years. It’s time.” A five-minute YouTube video, en…
JUUL Accused of Attempting to Hire Miley Cyrus to Influence Children
Attorney General Maura Healey, of Massachusetts, has claimed that the vaping brand JUUL tried to hire Miley Cyrus and other high-profile influencers to popularize vaping products. The Miley Cyrus accusation was part of a lawsuit filed on Wednesday by …
KFC Sneaks Ads into Spotify Premium Through Artist Partnerships
KFC Spotify Premium ads ‘hack’ the ad-free service through artist partnerships. Spotify Premium costs $9.99 in the United States and is intended to be ad-free. However, a Dubai-based ad agency working for KFC Arabia exploited a loophole to …
The Power of TikTok — Justin Bieber’s Chipotle Super Bowl Ad Reaches 95 Million People
Chipotle placed a big bet on a Super Bowl ad campaign targeting TikTok users. The ‘TikTok Timeout’ campaign uses Justin Bieber’s recent single, “Yummy,” to advertise free delivery on Sundays. The new Chipotle special is av…
Here’s the Music In Every Super Bowl LIV Commercial
What song just played in that high-profile Super Bowl LIV ad? Here’s a list of the songs (and their corresponding artists) that are playing during Super Bowl LIV’s commercials. Congratulations to all the artists, composers, labels, and publishers who …