Bud Light is taking its Post Malone ownership sponsorship to an entirely next level. Having featured the rapper’s image on special-edition Bud Light cans last year, the Anheuser-Busch brand recently revealed that one of two Post Malone commercials woul…
Category archives: Branding & Advertising
Netflix Says They’ll Never Have Ads, CEO Explains Why
As music streaming services welcome ads, Netflix’s CEO backs the paid-only model. As music-streaming services (and certain video-streaming platforms) continue to embrace ads, Netflix CEO Reed Hastings has doubled down on his pro-subscription, anti-adve…
Mastercard Releases a Single, Plans Album For New Audio Branding
Mastercard has collaborated with songwriter and producer Niclas Molinder to create a new single. The project will expand to a full album incorporating Mastercard’s audio branding strategy it unveiled last year. For the first song, Mastercard hire…
Spotify Looks to Monetize Podcasts With New ‘Streaming Ad Insertion’ Tech
Today at the Consumer Electronics Show in Las Vegas, Spotify announced new ad-tech to monetize podcasts. Streaming Ad Insertion (SAI) tech will help further monetize podcasts available on Spotify’s platform. The new ad tech fundamentally changes …
Pioneer DJ Corp Name Changes to ‘AlphaTheta,’ But Still Creates Confusion
Pioneer DJ is changing its name to AlphaTheta. The name change is designed to reduce confusion, but DJ brands will retain the current branding. Here’s why. AlphaTheta announced the news at the beginning of the new year. “Pioneer DJ Corporat…
TikTok Inks Broad-Reaching Deal with WWE — Including Substantial Music Licensing
World Wrestling Entertainment (WWE) announced that they have formed a partnership with TikTok, which includes significant music licensing. A big part of the new partnership is the launching of an official WWE TikTok account. The WWE will also provide t…
Jerry Garcia Estate Launches a Cannabis Brand, Fans Don’t Seem Too Excited
Move over Willie Nelson, Jerry Garcia’s Estate wants a piece of the crowded cannabis market. The Estate announced a new Jerry Garcia Cannabis Collection, launching in 2020. “Introducing a whole new way to experience Garcia,” the tweet…
Pandora’s Interactive Voice Ads Have Arrived — Would You Like To Learn More?
Pandora’s new interactive voice ads format is now live with limited test partners. Users can learn more by saying ‘yes’ after an advertisement. The first round of advertisers on board for the new format include Doritos, Unilever, Wend…
Post Malone: Also Brought to You by Crocs
Continuing their long-standing collaboration, rap superstar Post Malone and Crocs are teaming up on a new clog. In what is now the fourth collaboration between the two, Crocs will be releasing the Post Malone x Crocs Duet Max Clog on December 10 for $5…
Spotify’s ‘Pay-for-Play’ Advertising Program Has a Price Tag: $0.55 Per Click
It is being reported that Spotify has set a pay-per-click (PPC) rate for its controversial new ad program. According to Rolling Stone, which obtained a pitch deck for the new ad tool, it will be called Marquee and will cost labels and artists $0.55 per…