Adidas Officially Terminates Kanye West Deal — Execs Forecast ‘A Short-Term Negative Impact of Up to €250 Million’

Adidas has officially terminated its deal with Kanye West (also known as Ye), citing his “unacceptable, hateful and dangerous” comments. Update (10/25): Gap has announced that it’s “taking immediate steps to remove Yeezy GAP” items from stores, and execs have “shut down YeezyGap.com.” Below is our original coverage of Adidas’ decision to end its own […]

The post Adidas Officially Terminates Kanye West Deal — Execs Forecast ‘A Short-Term Negative Impact of Up to €250 Million’ appeared first on Digital Music News.

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