Touring, particularly that of the DIY variety, brings with it countless challenges and stress-inducing mishaps, and can at times be hard to remember when you wanted to be on the road in the first place. Here, Ellisa Sun reminds us of ten key ways in which artists can have more…
Author archives: Guest Post
How To Write Improved Subject Lines That Get Your Promos Opened
Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you’re able to craft a subject line that’s truly masterful. Here, we review the different types of attention grabbing subject line. _______________________________…
Twitter Refuses To License Music, Pay Royalties [Op-Ed]
Attorney and artist advocate Chris Castle responds to a recent Pitchfork article by Eric Harvey which describes how intertwined Twitter is with music business, and how valuable a star-making tool it can be for artists. Castle counters that, while that may be the case, the company has done little to…
What Truly Makes A Fan
In this piece, Fred Jacobs compares radio and sports fans, highlighting the value of cultivating long-term enthusiasts, and the limits of numbers and data in defining passion. _________________________ Guest post by Fred Jacobs of Jacobs Media Strategies The blacksmith and the artist Reflect it in their art They forge their…
5 Tips For Improving The Look Of Your Artist Shop
Selling your merch direct to fans has become an established best practice among independent artists. It affords a number of advantages, allowing you to keep more revenue and fan data. Here we look at some ways in which you can spruce up your virtual shop and boost your sales as…
Making The Most Of Spotify’s Canvas Tool
Thanks to its Canvas visualization tool, Spotify will be seeing a good deal more looping videos in the near future, something which bodes well for artists looking to give their music a little visual boost. Here, we unpack how bands can make the most out of these 3-8 second clips….
Spotify’s New Replay Playlist: New Algorithms Create Benefits For Fans, Artists, Labels
In this piece, Kristen Westcott Grant explores the evolving role of data algorithms in the streaming industry, and how Spotify’s continued rollouts of new personalized playlists can help not just fans and the streaming service, but also artists and labels. ______________________________ By Kristen Westcott Grant of Wescot Multimedia from Forbes…
Best Career Advice That Nobody In Music Takes Seriously
While much of the advice that is dispensed to those looking to develop their music industry career emphasizes the importance of the hustle and maintaining forward momentum at all times, but new evidence is emerging that such a mentality is actually harmful to artist’s mental and physical health. _________________________________________ Guest…
Copyright Infringement Liability In The Music Business
Living as we are in the digital age, any company which plays host to entertainment media on a large is at constant risk of copyright infringement. Whether it’s Spotify or YouTube, difficult challenges will inevitably arise over how to best monitor for and remove infringing content. Here we look at…
Why Blockchain Won’t Be Saving The Music Business (Yet)
Here Bobby Owsinski outlines why the rise of streaming culture has largely nullified the viability of a blockchain-based system for selling music, and why services like Audius, which do utilize blockchain tech, are more susceptible to piracy. _________________________________ Guest post by Bobby Owsinski of Music 3.0 I started getting blockchain…