The concept that people copy others’ actions in certain situations is important in leveraging the power of social proof in your marketing.
Using your image to back your business can be more powerful than any form of traditional advertising.
Marketers shouldn’t forget that humans are visual creatures.
Use these seven tips to build rapport that will get you past the gatekeeper.
Email is still the best way to reach your customers.
After the events of 2020, trust has never been more important.
In the Pinterest world, there’re average pins, and then there are rich pins.
These unique and creative ways get the right kind of media exposure.
The more business owners work to boost their presence, the easier it becomes to retain loyal customers and boost local market share.
Building up your brand takes years, which is why Victoria’s Secret’s marketing decision to shelve its Angels was a shock.