Category archives: VR

Spotify Delivers ‘Location-Aware’ 3D Augmented Reality Playlists

The Spotify Magic Leap app has launched, bringing music streaming to the augmented reality platform. The app displays a location-aware 3D Spotify interface. The app requires a Spotify Premium subscription to use. The Magic Leap One mixed reality headse…

Katy Perry, Justin Timberlake, Will Smith Lead $11 Million Round for Sandbox VR

Sandbox VR, a startup that offers retail locations where people can play virtual reality games with each other, is raising some serious cash. Earlier, they raised nearly $70 million in a Series A funding round led by venture capital titan Andreessen Ho…

O2 Taps Virtual Reality Company MelodyVR for Its UK-Based 5G Launch

UK mobile operator O2 has entered into an exclusive partnership with virtual reality start-up MelodyVR. The relationship was revealed today ⁠— MelodyVR is O2’s exclusive music partner for its 5G launch. People who sign up for the O2 5G plan get 1…

‘It is time for a change in how we think about music,’ says MIDiA’s Mark Mulligan

The future of music lies beyond the constraints of its current formats, says top industry analyst Mark Mulligan. Answers to questions like the relevancy of the album format, how streaming informs music creation and the internet’s ability to blur the line between recorded and live music will fundamentally change music…

MusicPromoToday: How Music Marketing Is Evolving from Viral to Virtual

In 2015, experts were saying the music industry was nearing the end of its playlist, with global revenue having plummeted below $15 billion for the first time in decades. How quickly the tune can change. The following comes from MusicPromoToday, a prou…

Stanford University Researchers Point to Dramatic Improvements In Virtual Reality Sound

When most people think of virtual reality (VR), they think of the immersive visual experiences that place them into alternate worlds. But sound also plays an important role in these experiences. At the moment, though, creating realistic sounds for VR i…

See CLON & NWRMNTC Present Recent Collaborations and Their New AV Project META

Back in February, we hosted a special event for International Women’s Day which featured a wealth of exceptionally talented female and female-identified guests who presented the groundbreaking projects they’re working on. We regularly host events much like this one which let the public and PB students network, learn and experience cutting-edge production techniques. Many of these are […]

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Monstercat, Sansar Partner For Virtual Reality Concerts In Second Life

Social virtual reality company Sansar and EDM label Monstercat have partnered to launch Monstercat: Call of the Wild, a collaboration that is expected to create VR concerts, meet-and-greets and giveaways. The experience officially launches July 12 with an “epic virtual bash” to celebrate Monstercat’s eight-year anniversary. Free and premium tickets…