Why You Should Focus on Booking Local Gigs

We all want to move on to big regional, national, or even international tours. But, it’s a mistake to rush into touring too quickly and skip out on booking local gigs. I have always been a believer in starting your career in a central place, like your hometown or a…

Booking The Right Venue For Your Band: What You Must Know

The success of your music career depends as much on your marketing savvy as it does your skill as a musician, and being able to book a venue that’s a good fit for your style of music and level of success is key. _________________________________ Guest post by Dylan Barlett of…

Why Being Independent Is So Important In Live Music

We hear from managers, promoters, and others about the value of relationships and community in the independent music sector, and why exactly being indie matters so much in live music. _____________________________ Guest post by Chris Zaldua of Eventbrite RELATIONSHIPS ARE THE CONNECTIVE TISSUE OF THE INDEPENDENT MUSIC COMMUNITY. It takes…

5 Techniques For Maintaining The Fans You Made On Your Last Tour

While a lot of emphasis is put on how to prepare for your first DIY tour, it’s also important to make the most of a tour after it’s over. Keeping the fresh-faced new fans you made on the road is essential to growing not only a solid fanbase, but your…

Global Live Music Ticket Sales To Top $25B By 2023

Price Waterhouse Coopers has released the Global Entertainment & Media Outlook 2019–2023 report which concludes that ticket sales for live music events are expected to exceed $25 billion by 2023. The PwC study projects that aggregate industry revenues are also set to reach a record high of $31.5 million during…

Concert Crowdfunding As A New Way to Fund Shows – Is It Viable?

While a lot of industry focus is put on selling or – more often – streaming music, the reality is that many performers pull in much of their revenue from live shows. Given the costs and risks commonly associated with putting on live shows, more and more artists are looking…

How To Sell More Tickets Without Having To Spend More Cash

Some things money can’t buy, and while you can spend all you want on self-promotion and advertising, some of the most important marketing that can take place isn’t actually done by you, but can nonetheless generates more ticket sales than anything else. ____________________________________ Guest post by James Shotwell of Haulix…

Global Citizen Announces Largest Live Concert Broadcast In ‘Cause Event History’

Global Citizen, the nonprofit best known for its efforts to end extreme global poverty, has announced “Global Goal Live: The Possible Dream,” a 10-hour performance, spanning five continents to raise funds to support of the United Nations’ Sustainable Development Goals. The event, which aims to be the largest live broadcast…

Indie Concert, Festival Promoter SGE Files Bankruptcy

Synergy Global Entertainment, a concert and festival promoter founded by John Reese behind such events as the Lost Lands festival, Rockstar Energy Disrupt, and Ozzfest Meets Knotfest, has filed for Chapter 7 bankruptcy protection. Legal filings with the U.S. Bankruptcy Court in California’s Central District reveal that the company owes…