With live music continuing to be the primary revenue source for most artists, getting concert-goers through the door has become a paramount priority. Luckily, we have data on our side, and music marketer Hisham Dahud dives deep into the Bandsintown data, revealing five key insights as to how to get…
Category archives: Tickets
Eventbrite Stock Down 30% On Higher Than Expected Loss, Weak Revenue Projections [UPDATE]
UPDATE: Eventbrite shares fell sharply Friday morning, after the company issued a first-quarter revenue outlook below Wall Street expectations. The independent ticketing company predicted first-quarter revenue of $80 million to $84 million, well short of the $91 million analysts polled had forecast. Revenue topped expectations, but it was not enough….
Event Marketing Will Change In 2019: Here’s How
As 2019 gets underway, the public’s appetite for live events shows no signs of waning. While this is great news for your next show or festival, a thriving live economy means it’s more important than ever to make your event stand out. Here we look at some key strategies that…
Does Ticketmaster Finally Have A Rival?
Former Ticketmaster CEO Nathan Hubbard’s new Rival Ticketing has signed its first client, Kroenke Sports & Entertainment’s Altitude Tickets, putting it in a position to compete with Ticketmaster, at least on paper. “Anyone looking for a not-so-subtle hint that’s he’s planning to disrupt the ticketing space could probably point to…
Ticketmaster Adds Verified Fan To Fan Ticket Resales
Ticketmaster has added a fan-to-fan resale feature within their app. The launch follows a rough 2018 for Ticketmaster which was marred by scalping accusations, a major lawsuit and the closure of the company’s secondary ticketing platforms, GetMeIn And Seatwave, where tickets were regularly being sold at insanely inflated prices. Now,…
3 Email Strategies You Must Implement To Drive Show Attendance In 2019
While 91% of people check their email every single day, you’re not the only hitting their inbox, and it can be incredibly easy for your message to be lost or condemned amid the digital clutter. Here we look at three key strategies artist must use to ensure that their email…
The Ticketing Tides Are Turning For The Secondary Market
The secondary ticketing market has been a problematic feature of the music industry for ages, with online technology transforming it into a multi-billion industry. Now, however, the ticketing industry is on the cusp of a massive transformation which could disrupt things for the secondary ticketing market. ________________________ Guest post by…
How Robyn Sold 50% of Madison Square Garden In 2 Days
Here we look at how Swedish pop star Robyn succeeded in selling out over half of Madison Square Garden in just two days through some clever marketing techniques combining her Events Landing Page with her Instagram story. ____________________________ Guest post from BandsInTown To announce her upcoming show at Madison Square…
Senators Demand Answers From Ticketmaster, Live Nation After Ticket Scalping Exposé
The recent investigation into Ticketmaster’s business practices has not only led to several class-action lawsuits, but also the involvement of Capitol Hill lawmakers. Members of the U.S. Senate are demanding that the ticketer and it’s owner Live Nation. A joint investigation by the Toronto Star and CBC News pointed toward…
Eventbrite Stock Up 60% In Market Debut
Concert and event ticketing platform Eventbrite stick soared as much as 70% during its Thursday IPO. Eventbrite shares had been priced $23 but at opened at $36 and climbed as high as $39.30 before ending the day up 59% at $36.50 per share. The self-service Eventbrite platform is popular with…