[UPDATED] A struggling SoundCloud may have found not one, but two lifelines. A pair of private equity firms are reportedly close to each taking a separate stake in the unprofitable music streamer that would collectively mean the acquisition of a majority of the company. _______________________________________ SoundCloud is reportedly close two…
Category archives: Streaming & Cloud
YouTube Monetization And Exclusivity: Is It Right For You?
Here we examine the issue of exclusivity in the world of music and rights management, and what it means to have a single entity working on behalf of your music, whether it’s sync licensing, retail distribution, or monetization on platforms such as YouTube. _________________________________ Guest post by Nicholas Salomone from…
Apple Kills iPod Nano and Shuffle, Drops iPod Touch Price $100
Apple will stop making the iPod Touch and iPod Nano, the company has confirmed. Along with the announcement came an upgrade and major price drop for Apple’s competing iPod Touch. ________________________________ Apple is discontinuing two once-popular miniature iPods – the iPod Nano and iPod Shuffle. Apple’s last music-centric devices have…
All Laid-Off SoundCloud Staffers Are Being Offered $10,000 From WeTransfer "To Start Something"
After 173 SoundCloud employees were laid off a few weeks ago, the outpouring of support led to a “Hire a SoundClouder” Google doc to connect them with new jobs. Now, WeTransfer has shown their respect for the laid-off innovators with the offer of a $10,000 check, with almost no strings…
For Up-And-Coming Musicians, NPR’s Tiny Desk Can Be As Much Of A Boost As Late-Night TV
While being able to showcase their talents on late night TV has typically been the best launching pad for artists, but it seems a new venue for such jumpstarts to success has been found in the intimate setting of an NPR studio, or so the numbers would suggest. _____________________________ Guest…
Spotify Launches Facebook Style Self-Serve Ad Platform Offering Targeted Placements For Music Marketers, Artists
Spotify has launched a self-serve ad platform. The audio ads could prove as useful to music marketers as Facebook ads and boosts have. _________________________ Spotify has launched Ad Studio, a self-serve audio ad platform. 15 and 30 second ads uploaded to the platform will play in-stream on Spotify’s free tier,…
New Analysis Calculates, Compares Per Stream Payouts From Spotify, Apple Music, Pandora, YouTube and More
Data crunchers Information Is Beautiful caused a stir last year when they waded through data from indie artists to determine the indeterminable – what streaming services actually pay per stream. Now, they’re back with an updated and eye-opening analysis. click on image to enlarge By Bobby Owsinski of Music 3.0…
ASCAP, BMI Are Building A Joint Song Database Designed To Increase Licensing Accuracy, Speed
UPDATED: Transparency and accurate data are major issues for songwriters and music publishers. To solve both problems, ASCAP and BMI are creating a joint database of musical works. ________________________________________ ASCAP and BMI are joining forces to create a single, comprehensive database of musical works from their combined repertories. The new…
Apple Music Goes Country With New Brantley Gilbert TV Spot [VIDEO]
Country music fans have been slower to adopt music streaming. That’s started to change recently; and Apple Music is hoping to capitalize on the trend with "The Ones Like Me," a new 60 second TV spot shot by country star Brantley Gilbert that debuted during a NASCAR race bearing his…
How Artist Affinity Targeting Works On AMP, Pandora’s Free Music Marketing Platform
Here we explore a new feature from Pandora which allows artists to connect with fans via Artist Affinity Targeting. This article explores how the new feature benefits both artist and listener, how it was tested and perfected. _____________________________ Guest post by Katrina Glaeser data scientist at Pandora The Creator Services…