Making it in the modern music business requires more than just talent and good music. In order to stand out in a competitive field, today’s artists must work hard at defining their personal brand. In the following article, we explore what a personal brand is, and how cultivate your own….
Category archives: Publishing & Songwriting
Business Skills For Band Members
No matter how much time you spend practicing and honing your craft, talent and ability are, unfortunately, only a part of what makes for a successful music career. For the modern musicpreneur, a solid grasp on content management, social media, and an ability to network are all key skills for…
Fans: What Every Artist Wants
When it comes to music, the ‘build it and they will come’ mentality rarely plays out the way artists would like, and the vast majority of the time, fans have to be found and actively converted. Here, Chris Robley guides us through this process and how artists can practically go…
Music Synch and How Songs Land On ‘Love Island’
With roughly four million UK citizens tuning in six nights a week, for two months, the hit show Love Island has put appointment viewing back on the map. As a program that features a huge amount of music, this is also important for artists, with those lucky enough to land…
Releasing A Single: 10 Best Strategies For 2019 & Beyond
Releasing a single track in 2019 is a very different animal than it once was, and presents a set of unique challenges and opportunities. In this piece Chris Robley offers the promotion and distribution tips needed for planning the release of your next standalone track. ____________________________ Guest post by Chris…
Getting Your Fans To Be Obsessed With Your Music
If you want to succeed as a musician, it is essential to focus on your craft as an artist, and make your fans obsessed with your music. Here, Cari Cole reveals three secrets for making your music pop and getting your fans to perk up and take notice. ______________________________ Guest…
Investors Flood $530M SESAC Capital Restructuring
Privately owned performing rights organization SESAC has completed a major refinancing of its capital structure, reports Billboard, selling $530 million in bonds and obtaining a $30 million revolving credit line. In the latest sign of strong investor interest in music rights, the SESAC offering was oversubscribed to the tune of…
Investors Flood $530M SESAC Capital Restructuring
Privately owned performing rights organization SESAC has completed a major refinancing of its capital structure, reports Billboard, selling $530 million in bonds and obtaining a $30 million revolving credit line. In the latest sign of strong investor interest in music rights, the SESAC offering was oversubscribed to the tune of…
10 Unlikely Blogs Where Songwriters Should Seek Inspiration
Staying inspired as songwriter can be difficult, and while many artists draw on sources like stories or personal life experiences, wells of inspiration can appear in many different forms even, as evidenced here, blogs! This piece suggests ten unlikely blogs that can, in their own unique way, get the creative…
‘I Create Music’ Expo Becomes The ‘ASCAP Experience’ To Better Serve Modern Creators
ASCAP is rebranding its signature “I Create Music” EXPO as the ‘ASCAP Experience’ with a new name, location and enhanced programming designed to better meet the needs of modern creators. The 15th-anniversary edition is now set for the InterContinental Hotel in downtown Los Angeles, April 1 – 3. ASCAP has…