Marketing your music is a complex challenge. What works for one listener or fan could fall flat with another, and artists will often jump through hoops and try all kinds of schemes as they fight against anonymity. While it’s good to try a variety of marketing tricks, there’s one every…
Category archives: Press
Getting Press For Your Music Harder Than Ever, But Maybe That’s Not A Bad Thing
New information suggests that indie music publicists have been struggling with a media landscape that’s getting smaller and smaller, making it that much harder get coverage from an ever shrinking pool. Still, as Chris Robley here suggests, as the power of the press decreases, it’s one less gate keeper for…