Behind The Curtain Of The New Balance X BEGINNERS Campaign (Part II)

In this second half of a two-part series, we further explore how more developing bands are getting access exciting synch licensing opportunities, thanks to a recent collaboration between New Balance Shoes and up-and-coming AWAL artist BEGINNERS. ____________________________ Guest post from AWAL [READ PART I: Behind The Curtain Of The New…

Behind The Curtain Of The New Balance X BEGINNERS Campaign (Part I)

Synch licensing can be one of the greatest ways for artists to gain exposure to a wider, fresh audience. Once a privilege largely reserved for already successful artists, more developing band are getting these exciting opportunities, as evidenced in a recent collaboration between New Balance Shoes and up-and-coming AWAL artist…