Building aesthetic skills can help you build market share, gain consumer loyalty and create lasting value for your business.
Author archives: Marilisa Barbieri
How Rebooting Past Collections Can Revive a Dormant Luxury Brand
Archives balance past and present and project the luxury legacy into the future.
How Investing in a Corporate Gifting Strategy Leads to Business Growth
The benefits of corporate gift-giving and how to implement the practice in your strategy.
How to Manage Business Risks When Building a High-End Brand
Highlighting the risks in your business and presenting solutions can earn the trust of potential investors.
Why a Handwritten Thank-You Note Should Be a Staple Email Strategy of Luxury Brands
Luxury brands must remove themselves from the noise of email newsletters and retain exclusivity by whispering personalization and authenticity when communicating with their clients.
The Pandemic Gave Luxury Brands a New Code of Conduct
A new type of shopping experience defines post-pandemic luxury retail.
The 4 Types of Luxury Brand Leadership
A CEO leading a luxury company must reflect the highest standards of the brand, but that quality is entirely dependent upon the type of person she or he is.
3 Essential Business Tips to Know Before Designing Your First Collection
Turning a concept into a marketable product is complex and multifaceted.
Why Having 2 Wildly Divergent Careers Makes Me More Fulfilled
Following our vocations means expressing our multi-dimensionality in terms of interests, skills and passions.
Why a Luxury Manager Needs a Combination of Substance and Style
A career in the luxury industry requires a diverse set of talents and skills to succeed.