A service like Pandora generating $500 million in payments to artists and songwriters in 9 months was almost imaginable just 5 years ago. And while some wish it were more, the milestone stands as an example of what building sustainable artist revenue streams can look like in 2016 and beyond….
Tag archives: Marketing
Best Times To Post on Facebook And Twitter 2016
Social media is a mixture of art and science. The art part is about being authentic and providing useful and entertaining content. The science part is more confusing and changes constantly. This chart demystifies the most important component – timing. ______________________________________________ via Hootsuite Related articles New On Our Jobs Board:…
Keep Calm And Instagram On: How To Survive The New Feed
Although the popular photo sharing platforms’s foretold change to its feed structure has the Instagram establishment in a tizzy, the new update could in fact be an opportunity for those with genuinely interesting and engaging content to finally make their social media mark. _____________________________________ Guest Post by Jenn Schwartz of…
3 Subscription Models For Indie Artists
While our idea of a subscription service may be limited to things like Spotify or Netflix, there are several other options out there for ways in which artists can create a recurring revenue stream in exchange for offering their fans new and valuable content on a regular basis. ____________________________ Guest…
11 DIY Ways To Preview Your Album On Snapchat
For those artists with new material who are struggling to find a blog on which to premier it, rapper Kosha Dillz has some tips on how they can opt to use Snapchat instead, and perhaps see greater success as a result. ____________________________ Guest post by Kosha Dillz A quick and…
3 Reasons Why You Shouldn’t Announce A Release Date
When prepping for the launch of a new album, announcing a release date for your fans may seem like the smart marketing move to make, but doing so can often do more harm than good, and leave artists in a tough spot when said date actually roles around. ___________________________________ In…
Artist Turns To Fans To Reverse Crowdfund Latest Vinyl Release
In an age where recouping expenses on physical music has become incredibly difficult, indie band Word of Mouth is trying a new approach, using their fans as a single giant street team to promote their latest vinyl release, and share the profits in the process. ______________________________ Guest Post from Word…
7 Promotional Stunts You Can Pull With Your Leftover CDs
While merch sales remain a strong source of revenue for artists, CDs no longer bring in the cash they once did. Still, compact discs can still serve a variety of valuable functions when it comes to marketing and promoting your band. ___________________________________ In this recent post on MusicThinkTank, Bjorgvin Benediktsson…
8 Common Email Newsletter Mistakes To Avoid
For artists, email newsletters are a great way to both keep in touch with fans and regularly market your content, but they must be handled delicately, as a poorly constructed newsletter can easily drive away fans and potential subscribers. _____________________________ Guest Post by Hugh McIntyre on the Sonicbids Blog Your…
Spotify Starts Plugging Their Own Playlists With TV Spot "Never Ending" [WATCH]
Playlists are the new radio. Or at least that’s the party line at Spotify, Apple Music and other streamers experimenting with how help users navigate 30 million track playlists and make their music services stickier. Spotify is upping its play for playlist supremacy with a new video spot that for…