Music Promotion On TikTok: A Beginner’s Guide

500 million people use short music video app TikTok every month and 66% of them are under 30. If that’s the audience for your music, you need to be active on the platform. But where do you start? ______________________________ By James Shotwell of Haulix TikTok is creating new music stars…

How AURORA got over 3,000 people on TikTok to hold hands for her song, The River

Fanbytes CEO Timothy Armoo explains why context is everything when it comes to TikTok and artist campaigns
The post How AURORA got over 3,000 people on TikTok to hold hands for her song, The River appeared first on Music Business Worldwide.

TikTok Bans LGBTQ Content. Is It Time For A Boycott?

Lil Nas X came out as gay on social media. But TikTok, the app that helped make his "Old Town Road" a summer mega-hit, would now ban the announcement in many countries. Popular short-form video-sharing app TikTok has updated its moderation settings to effectively ban content depicting gay people or…

Entertainment Is Getting Even Shorter, And Even Longer. What About The ‘Purgatory’ In The Middle?

Cherie Hu tackles changing trends in audio-visual media
The post Entertainment Is Getting Even Shorter, And Even Longer. What About The ‘Purgatory’ In The Middle? appeared first on Music Business Worldwide.

Instagram Reportedly To Replicate TikTok Features

Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports. ___________________________ Guest…

TikTok poaches key European music rights lawyer as it embarks on legal battle with licensing body ICE

Dr. Joern Radloff joins Bytedance amid crucial dispute with ex-employer ICE
The post TikTok poaches key European music rights lawyer as it embarks on legal battle with licensing body ICE appeared first on Music Business Worldwide.

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As TikTok’s Music Licensing Reportedly Expires, Owner ByteDance Purchases AI Music Creation Startup JukeDeck

Capitalizing on the rapid growth of music consumption in the app, TikTok parent company ByteDance has confirmed a major acquisition. The Chinese conglomerate has purchased Jukedeck, an AI music startup in the UK. As with most AI-centered music startups…