Tencent Music isn’t actually a Chinese company. Why should the global music business care?

Why the company’s Cayman Islands setup should be closely scrutinized by music’s biggest companies
The post Tencent Music isn’t actually a Chinese company. Why should the global music business care? appeared first on Music Business Worldwide.

More and more corporate brands are starting their own record labels (again). Will they last?

Are brand-led labels a threat or an opportunity for music’s incumbent powers?
The post More and more corporate brands are starting their own record labels (again). Will they last? appeared first on Music Business Worldwide.

Spotify Needs To Make A Decision About Its Future, Based On Whether It Actually Believes Its Own Mission Statement

The streaming company’s acquisitions may have to change shape, argues Cherie Hu
The post Spotify Needs To Make A Decision About Its Future, Based On Whether It Actually Believes Its Own Mission Statement appeared first on Music Business Worldwide.

Entertainment Is Getting Even Shorter, And Even Longer. What About The ‘Purgatory’ In The Middle?

Cherie Hu tackles changing trends in audio-visual media
The post Entertainment Is Getting Even Shorter, And Even Longer. What About The ‘Purgatory’ In The Middle? appeared first on Music Business Worldwide.

Instagram’s new e-commerce features could transform music marketing – but only if the record industry is willing to change

Should record labels start approaching Instagram differently?
The post Instagram’s new e-commerce features could transform music marketing – but only if the record industry is willing to change appeared first on Music Business Worldwide.

Why The Music Industry Needs The Video Gaming Industry’s Help To Scale Virtual Concerts

Cherie Hu takes a deep dive into in-video-game concerts, following the huge impact made by Marshmello’s performance in Fortnite
The post Why The Music Industry Needs The Video Gaming Industry’s Help To Scale Virtual Concerts appeared first on Music Bus…

What Netflix’s ‘choose-your-own-soundtrack’ paradigm reveals about the future of the music industry

If movies become more interactive on our televisions, what will it mean for licensing?
The post What Netflix’s ‘choose-your-own-soundtrack’ paradigm reveals about the future of the music industry appeared first on Music Business Worldwide.

United Airlines and the myth of ‘ad-free’ in paid music streaming

Cherie Hu on how lines are becoming blurred over what constitutes an ‘ad’ on Spotify et al
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