By properly tracking all patient touch points in the marketing journey, healthcare providers will have a more holistic view and be able to adapt their marketing plan to their customer’s needs.
Author archives: Sergio Alvarez
Why the Automotive Industry Needs a More Unique Approach to Marketing
The automotive industry has to have a unique approach to marketing. Here’s what they need to consider.
5 Common Marketing Mistakes You Need to Look Out For
As marketing evolves, so should your strategy. Here are five common pitfalls that marketing teams fall victim to.
Here’s How AI Is Going to Reshape the Hospitality Industry
It can help boost revenue, predict customer needs and provide around-the-clock service.
Educators, Here’s How to Find Your Ideal Student with AI
How an artificial intelligence-fueled marketing strategy can match universities and students to give both the best chance of success.
The Underestimated Value of Phone Calls That Marketers Miss
Without valuing phone calls and properly attributing them, you could be missing out on revenue and opportunities.
Separating Your Marketing Team From the Others Is Limiting Your Success
Every business is made up of distinct teams, but there’s one missing factor you need to find success.
Why Attribution Is All That Should Matter in Digital Marketing
Companies are making it more important than ever for them to prioritize attribution.
Why I Quit My Safe, Well-Paying Job to Start a Tech Business Out of My Basement
The biggest risk of my life proved to me that taking leaps of faith is the most worthwhile thing you can do for your career.