Today’s buyer journeys have become increasingly self-directed. Marketing and sales teams need to anticipate buyer needs and curate personalized interactions — and these technology solutions can help.
Author archives: Margaret Wise
3 Ways to Unify Sales and Marketing Teams for Demand Generation
Both sales and marketing teams drive revenue, but there’s a long history of disjointed strategy and competition that needs to be overcome — here are three ways to get these teams to work together.
3 Ways a Unified Sales and Marketing Team Can Drive Demand Generation
Research shows that when an organization’s sales, marketing and product functions are aligned, that organization achieves 19% faster revenue growth and 15% higher profitability. Here are three ways to get there.
Lessons in Personalization: What Netflix Can Teach Marketing & Sales Teams
Businesses looking for ways to meet buyers where they are can glean three core lessons from the king of personalization: Netflix.