A growing chorus of musicians on both sides of the Atlantic – many of whom who have benefited greatly from YouTube’s viral reach – are calling on the video behemoth to treat and pay creators better. The latest is Canadian songstress Nelly Fortado who published an open letter to Google…
Tag archives: Video
Eurovision To Broadcast Live In US For First Time
The Eurovision Song Contest is a big deal. It’s launched and boosted careers of EU artists for years, but never been televised in the U.S. Now Viacom’s Logo channel will broadcast the finale live and ad free on May 14th. “We are thrilled that the world’s biggest entertainment show is…
Guide To Integrating Video Into Your Music Marketing + Great Tips
As the popularity of video on platforms like Snapchat, Facebook, and Instagram only continues to grow, it is becoming increasingly important for artists integrate video into their digital marketing campaigns. ______________________________ Guest Post by Joanna Noyes, Director, Interactive Marketing & Audience Development at The Orchard on The Daily Rind By…
YouTube Exec Says "No other platform gives as much money back to creators"
YouTube has recently come under fire from labels and some in the music community both for its Content ID system and the size of payments to creators. Now, a top YouTube exec is pushing back with a rebuttal that offers Google’s point of view. __________________________________________ By Christophe Muller, Head of…
Radar Awards Wants Your Music Videos
Have you released a great music video in the last year? Enter the Radar Awards and it could win guaranteed exposure. Held at YouTube studios in London in July, the Radar Awards will reward the best videos from up and coming, non-mainstream acts worldwide. If the artist has not charted…
How To Make Money From Your Music On YouTube
YouTube is undeniably a hugely important resource for artists when it comes to gaining exposure and engaging with fans, but rigging the service so that it actually brings in revenue is an entirely different matter. ____________________________ In this new post on MusicThinkTank, Jon Ostrow reveals the best way for artist…
Spotify Acquires CrowdAlbum To Enhance Fan Engagement, Tour Promotion
Spotify has smartly decided that products that are good for artists and fans are also good for Spotify. Now, joining the Spotify team that built Fan Insights analytics and Concerts show recommendations, is the newly acquired crew from CrowdAlbum. _______________________________ Spotify has acquired CrowdAlbum for an undisclosed sum. Launched in…
How Long Should A Teaser Video Be?
Teaser videos can be a popular way for artists and bands to promote their new material, but when it comes to the length of these previews, there are several different schools of thought on how much is enough to get the point across without inciting viewer fatigue. _________________________________ Guest Post…
Russell Simmons’ All Def Digital Launches Urban Creative Unit
All Def Digital Chairman Russell Simmons and CEO Sanjay Sharma have announced the launch of ADHD, a creative unit housed inside of ADD to create brand-focused content aimed at urban millennials. ADHD will partner with select brands in creating content, live experiences, and full-scale media properties that will appeal to…
Facebook Live: 6 Best Practices
Facebook Live promises to be a highly valuable new asset to any artist seeking to connect with their Facebook fans, but like any new technology there a right way and wrong way to use it. Here we look at some of the best practices for using Facebook live. _______________________________ Guest…