iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio Advertising

What bankruptcy?  iHeartMedia is doubling-down on audio ad-tech with a Jelli acquisition. Today, the company announced that it would acquire Jelli Inc. The small tech startup is responsible for iHeartMedia’s SoundPoint programmatic platform, which enables the automatic, targeted buying and selling of ads on broadcasted radio.  Jelli will become iHeartMedia’s primary ad tech operation. The […]

The post iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio Advertising appeared first on Digital Music News.

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