Category archives: Main Street Entrepreneur

Lunya founder Ashley Merrill shares the habits and routines behind her success.

When raising prices becomes necessary as inflation continues, a business owner’s best course is to be direct and honest with customers. Here’s why.

Understanding your customer’s needs and how to solve them is a crucial part of your success.

This week, small business expert Emily Washcovick sits down with Yelp social media manager Lara Betthauser for some frank talk about using your social media pages effectively, and how to get over the scary idea of video content by using existing resour…

Customer service is one major facet of your business that you can control. Don’t let it become a thing of the past for your company.

Keith Zeiler knows a thing or two about pet nutrition, and wanted to share that knowledge with his community, so he opened Paws on Chicon, a boutique pet store that focuses on your furry friend first.

Here are the basics of customer lifetime value, how to track it and how one personalized customer outreach strategy can dramatically boost your score and your income.

Being a client of my company before becoming its CEO helped me take the business to new heights.

How Paul Barton turned his passion for music and engineering into an iconic company.

Farm Ale Brewing keeps things small and local to insure the highest quality ingredients, while supporting other local businesses in the area, and hiring employees for their potential, not necessarily their experience.