Category archives: Main Street Entrepreneur

Want to attract devoted online customers? Show them you are a real person they can know, like and trust.

A conversation with Zach Smith, founder and creator of a powerful EdTech app.

Customer development might seem too expensive and time-consuming, especially if you are starting a business. However, these techniques can help you save money and time and create a better product.

In this episode, hear from several business owners about how they use online reviews to strengthen their business practices, boost morale, and encourage customers to return again and again.

Without a coherent review management approach, negative reviews can tear your brand down quickly.

Owners Yauss and Sascha of Skull & Cakebones have made their bakery a haven for all kinds of people by paying attention to ingredients and being true to themselves.

Brad Charron, CEO of the plant-based protein brand ALOHA, discusses restarting and refocusing a brand that was on the verge of collapse.

A seasoned franchisor’s advice on how to build a successful franchising system.

For long-term success, businesses need to have customers coming back again and again for products or services.

Robbins Brothers prioritizes a long-term relationship with their customers. The staff always aims to connect individuals with their dream piece by providing a welcoming environment, but the Robbins Brothers experience goes well into the future.