Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you’re just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing….
Category archives: Email
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How To Increase Email Open Rates: 4 Tips
Email marketing is a key component of developing an artist’s brand and cultivating a dedicated following, but for it to work, you need find a way to ensure your fans are actually taking the time to open and maybe even engage with the content you’re putting out. In this piece,…
Step By Step Guide: 4 Eventbrite Email Templates For Driving Attendance
In the current marketing climate, someone can easily unsubscribe from your mailing list at the drop of a hat, so rather than risk alienating potential show attendees with banal, generic emails, we here look at four alternatives guaranteed to engage your audience. ____________________________ Guest post by Sophia Vaccarro of Eventbrite…
5 Free Online Event Invitation Ideas
So you’ve crafted the perfect subject line for your upcoming show or festival, but for some reason people still aren’t clicking through to your event site. What’s the issue? There’s a good chance the trouble could lie in the actual copy of your event invitation – if the body of…
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Guide To Creating A Successful Artist Email Newsletter
There are a number of factors that go in to crafting the perfect email newsletter, form making the title engaging enough to catch a reader’s attention to making sure the content is interesting enough that they continue to subscribe. __________________________ Guest post by Bobby Owsinski of Music 3.0 There’s a…
3 Ways A Mailing List Can Turn Out Fans To Your Show
Getting people to actually show up at your show can be exhausting, and if you’ve been at the DIY artist thing for awhile, chances are you’ve given most attendance tactics a try, from social media blasts to old school postering. At the end of the day, however, the mailing list…
Make The Most Of Social Media Marketing Using Email And Instagram
It’s important to stay ahead of your competitors and Instagram and email are the two best platforms to make that happen. Pete Campbell breaks down the best strategy for Instagram promo, how to most effectively execute an email marketing campaign, and how to combine the two. _____________________ Guest post by…
Adding Value To Your Email List
As an artist, it can be difficult to keep up with social media algorithms, and to effectively game the system enough to make social channels an effective promotional tool. Luckily, the old-school option of email still remains a highly effective avenue for musicians, provided you can keep your fans from…