Building an engaged and active community of clients, prospects and strategic partners on social media may seem like a no-brainer, but using social media alone presents a huge risk.
Author archives: Jeremy Knauff
7 Books Every Serious Entrepreneur Needs to Read
Reaching the next level as an entrepreneur means becoming smarter and more effective.
The 5 Foolproof Steps to Pitching Your Story to the Media
Getting featured in the media helps to build authority and trust, but to do that, you’ll need an effective pitch. Here’s how to pitch like a pro.
Is Now the Time for Elon Musk to Launch His Own Social Media Platform?
The outspoken Tesla CEO appears to be readying an alternative to Twitter, which he has critiqued for inhibiting free speech. But is this the right move for the tech billionaire?
Michael Jordan Is a Case Study in Building a Powerhouse Personal Brand
The NBA legend and prolific businessman can offer a roadmap for growing your brand, too.
How Charles Payne Overcame Poverty and Became an American Success Story
Life hasn’t always been easy for this giant of the investing world. Through hard work, determination and grit, the Fox Business host overcame the obstacles to achieve success.
How Zillow Closing Its Home-Flipping Division Will Cause Long-Term Brand Damage
The company’s $540 million loss was just the tip of the iceberg.
Is the American Dream Dead?
Whether it is possible to fulfil America’s promise today or not depends on how you choose to view the world.
How to Keep Your Business Running During a Natural Disaster
Natural disasters are inevitable, but they don’t have to cripple your business if you’re prepared ahead of time.
We All Run a Media Company. Here’s How to Do It Effectively.
No matter what your business does, it’s also a media company. But are you running that part of your business the proper way?