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Author archives: Aimee Tariq
How Steven Li Balances School and Business
Five principles that helped this young publisher forge ahead, and could help you too.
The Secret Cause of Burnout and How Entrepreneurs Can Avoid It
Having a non-stop hustle mentality can put you at a higher risk for burnout.
5 Quick Tips for Optimizing Your E-Commerce Shop in Fewer Than 5 Days
It’s an ongoing process, but there are ways to guarantee an immediate boost in incoming orders.
5 Reasons Mission Statements (Still) Matter for Startups
Every new business stands to benefit from clearly stated goals and ethos.
4 Reasons Amazon Ads Are Better For E-Commerce Than Facebook
Put your money where your online retailer is.
6 Outdated Marketing Tactics You Need to Leave in the Past (Where They Belong)
Promotional-only social media, paper-based marketing and poorly produced videos are on the “no-no” list. And who can forget that “Domino’s Forever” campaign?
5 ROI-Backed Reasons Your Startup Should Take Its Search for Talent Overseas
Overseas workers are often more productive than American workers — and they expect lower pay.
6 Data-Backed Reasons a CEO Should Take the Time to Build a Strong Personal Brand
“The brand called you” is definitely a thing. What are you, as a business leader, doing to build your “you” brand?
5 Last-Minute Sales Strategies to Onboard New Clients In a Week’s Time
Make sure you’re not caught out by a lull in your business.