Kacey Musgraves attends Kacey Musgraves Simpler Times Time Machine presented by Spotify on Sept. 7, 2021. Photo: Jason Kempin/Getty Images for Spotify
Spotify hosted an exclusive album preview experience with Kacey Musgraves at The Peach Truck in Nashville yesterday (Sept. 7). Inspired by a track on her upcoming album, Star-Crossed, Spotify created the “Simple Times Machine” for her top fans in Nashville. Fans were transported to an immersive, 90s-themed experience curated by Musgraves.
The walk-through experience took fans through four themed moments personal to Musgraves from across the decade. Fans first walked through a 1994-outfitted bedroom based on Musgraves’ own childhood room, featuring personal photos from her early days and various memorabilia.
Kacey Musgraves attends Kacey Musgraves Simpler Times Time Machine presented by Spotify on Sept. 7, 2021. Photo: Jason Kempin/Getty Images for Spotify
A secret passageway then led fans into a VHS rental store, complete with a preview screening of Musgraves’ forthcoming Star-Crossed film, and some of the actual outfits the singer wore in it. Passing through a glamor photo studio with three bespoke backdrops and a photographer on-hand to provide that dreamy ’90s photo finish, fans were given the perfect Star-Crossed photo op.
The experience culminated at a ’90s convenience store featuring custom merch giveaways and red and blue slushies. The whole experience was set to six new songs from the album as an exclusive advanced listen.
Kacey Musgraves attends Kacey Musgraves Simpler Times Time Machine presented by Spotify on Sept. 7, 2021. Photo: Jason Kempin/Getty Images for Spotify
“We’re all craving the simple times again,” says Musgraves. “It was so sweet and nostalgic for Spotify to be able to take me back to all my favorite old places: my teenage bedroom, local video rental, and the grocery store by my house. Rad way to kick off release week.”
Musgraves highly anticipated fourth studio album, Star-Crossed, will be available everywhere Sept. 10.
Star-Crossed Track List:
Star-Crossed
Good Wife
Cherry Blossom
Simple Times
If This Was A Movie..
Justified
Angel
Breadwinner
Camera Roll
Easier Said
Hookup Scene
Keep Lookin’ Up
What Doesn’t Kill Me
There Is A Light
Gracias A La Vida
The post Kacey Musgraves, Spotify Host ‘Star-Crossed’ Album Preview Experience appeared first on MusicRow.com.