Global-owned DAX has just scored an exclusive deal with Slacker Radio. But how well can they monetize it? Ad-supported audio has always been a soggy revenue source. But smarter ad technologies and approaches — across all forms of media — could be turning that reality around. Just this morning, Slacker Radio outsourced its US-based audio advertising […]
The post Can Free Streaming Work? Global’s DAX Is Now Slacker Radio’s Exclusive Audio Advertising Partner appeared first on Digital Music News.