Ecommerce brands face an incredible amount of competition these days, but they often use a tried-and-true tactic to set themselves apart.
Category archives: Marketing Strategies
From Lyft’s Pink Light to Wendy’s Sassy Tweets, Strong Brands Stand Out. Make Sure Yours Does Too.
If your branding comes off as boring or follows the same patterns, coloring and messaging as your competitors, you probably won’t get the results you want to see.
5 Building Blocks to Create Compelling Marketing Messages
Looking for a surefire way to make your marketing messages stand out? Find out how to ensure your messages get heard above the noise.
5 Ways Nonprofits Can Elevate Their PR Game
Here are five PR tips for nonprofits to think like a for-profit to improve their public awareness and grow community support for their missions.
Content Experience: A Business Essential, Not a Buzzy Phrase
Whether you intend to or not, you’re creating a content experience; make sure it’s a positive one that yields results.
Your Email Marketing Is Destined to Fail Without These 3 Essentials
Don’t underestimate the power of a well-crafted email-marketing strategy; it can make or break your business.
7 Ways to Market Your Business for Maximum Profit
A strong marketing game gives you an advantage over competitors and encourages customers to support you instead.
How to Craft a Compelling Brand Story That Drives Sales
What does it really mean to craft a brand story that grows your brand’s influence, income and impact?
If You’re Not Approaching Your Brand This Way, You’re Losing Customers
Branding strategy is more than a logo and a name; it is about making yourself instantly recognizable.
When It Comes to Video Marketing, Don’t Underestimate the Power of Frequency
In the past, one TV commercial could reach tens of millions of people at once. Those days are gone.