It is all about understanding what’s working best to achieve the goals you established at the beginning of the process when optimizing a brand’s content marketing strategy.
Author archives: Jessica Wong
How Holiday Marketing Can Help Enhance your Brand Image
The right approach and tactics can help brands build customer trust and credibility while increasing holiday sales.
Why Effective Content Marketing Will Transform Your Social Media
Does your brand make the most of its social media content?
Blockchain Will Change Your Marketing Strategy. Here’s How.
Blockchain technology has the potential to trigger a new era of digital marketing accountability that will revolutionize the industry.
Why Producing High-Quality Content Matters for Your Business
Creating a content marketing strategy that is consistent, relevant and valuable for your audience is the essence of a successful content marketing campaign.
How to Use Storytelling to Increases Customer Engagement
Authentic stories connect with their audiences emotionally and intensely. More than most other marketing strategies, they engage consumers and maintain customer loyalty over the long term.
SEO and Content Marketing is the Perfect Marriage for Your Business. Here’s Why.
SEO and content marketing need to work together to attract more users to your website and generate quality sales conversions.
Local SEO Has a Surprising Impact on Your Business. Here’s How to Use It
For businesses looking to attract nearby customers, local SEO can be a game-changer.
How to Understand Corporate Branding vs. Personal Branding for Success
Forward-thinking brands do best by embracing the connection between both brands and by fostering positive, open communications between brands and employees. After all, each employee is a brand ambassador.
Why Consistency Is Vital to Your Branding Efforts
As a brand grows, consistency reinforces positive values and builds trust and credibility.