Marshmello Fortnite Bump: 40M YouTube Views In 2 Days

In addition to the 10 million plus fans who watched Marshmello’s two 10 minute DJ sets on Fornite this weekend were hundreds of thousands of fans tuning into dozens of YouTube livestreams. That all led a massive spike on his YouTube channel, with daily views skyrocketing to 40 million over…

Marshmello, MySpace and Why Best Means More Than First [MARK MULLIGAN]

DJ Marshmello played a 10 minute set before 10 million gamers and fans on Fortnite over the weekend. It was far from the first concert on a gaming platform. but what made it special was how well it was executed and monetized. __________________________ "This is what innovation looks like when…

10M Watch Groundbreaking 10 Minute Marshmello Fortnite Set [VIDEO]

More than 10 million gamers played Fortnite on Saturday so they could attend a 10 minute DJ set by Marshmello, with millions more watching streams online. While not the first in-game live show, the concert broke ground in other ways. The evening was not so much a concert for Marshmello…

MON. BRIEF: Spotify Eyes $200M Gimlet Buy • Marshmello On Fortnite Draws 10M • SiriusXM Pandora Purchase Final • More

MONDAY 2.4.19
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Fortnite is a video game phenomenon. The music business could learn a lot from its success.

Innovating pricing and content approaches are leading to massive revenues for Epic Games title
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