The S.T.A.G.E.S. Of Email Marketing [PT. 6]

In this sixth and final part of a multi-part series breaking down the ins and outs of email marketing, Cheryl B. Engelhardt focuses on how artists can use their email marketing strategy to actually monetize (or "Sell") their work. _________________________ Guest post by Cheryl B. Engelhardt of the TuneCore Blog…

The S.T.A.G.E.S. Of Email Marketing [Part 4]

In this third part of a multi-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at combining the middle two S.T.A.G.E.S. of Awareness and Gathering, and tackling them together. _____________________________ Guest post by Cheryl B. Engelhardt of the TuneCore Blog [Editors…

The S.T.A.G.E.S. Of Email Marketing [Part 3]

In this third part of a multi-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at how to design and launch a successful email marketing strategy and how to conduct ongoing management and maintenance of said strategy. ______________________________ Guest post by…

Email Is More Important Than Social Channels

While it can be tempting to throw in your all with every shiny new social media platform that comes along, the stability and longevity of these platforms is notoriously unreliable, making a solid email marketing strategy with a good website to back it up the better way to go. ___________________________…