Email newsletters might seem antiquated to some, but they continue to have incredible value, particularly when it comes to reaching interested fans. Whether you’re just starting out with email newsletters, or have been doing them for awhile, here are the five most important metrics when it comes to email marketing….
Category archives: DIY
Canadian Music Publishers Association Unveils Rebrand, Programming
The Canadian Music Publishers Association has today (Oct. 29) announced that it has rebranded to Music Publishers Canada. According to the organization, the rebrand includes a refreshed logo, social media channels and evolving programming. “The new brand communicates our evolving identity as champions of the rights of music publishers in…
WED. BRIEF: Strong Sony Music Q3 – MUSO Adds $1.5M – IEBA – Music Pubishers Canada – More
WEDNESDAY 10.30.19
Music Business News From Around The Web
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How Are Musicians Utilizing Facebook Groups?
Despite being an impressive marketing tool, artists all too often dismiss Facebook Groups as unnecessary. Here we hear from four artists about their success using Facebook groups as a way to meaningfully connect with fans online. ______________________ Guest post by Randi Zimmerman of the Symphonic Blog All too often, artists…
Labels Now Able To Pay Spotify To Promote Their Music
UPDATED: Spotify users may already be familiar with ‘Music For You’ notifications which sometimes pop up on the platform and now, in a new test run by Spotify, those notifications are for sale, allowing artists to promote directly to listeners without a need for third-party applications. _______________________________ Guest post by…
Funding Your Music Career Through Grants
For working musicians today, it’s more important than ever to diversify your revenue streams. One avenue musicians can explore to help fund their careers is through grants. If grants are available in your country/region, they can play an important role in helping to finance your music career. What are music…
Government Regulations, Frozen Mechanicals ant the Importance of Advocacy
Chris Castle breaks down in detail just how harmful the regulations imposed by the government surrounding mechanical license royalty rates are, and the value of advocacy in righting the ship to create a more balanced industry. _____________________________ Guest post by Chris Castle of Music Technology Policy There is a certain…
When To Book Gigs: The Ultimate Artist’s Guide
As with so many things, timing is everything in the music business, and while many artists may spend countless hours perfecting their pitch to venues, no amount of preparations is enough if you make your booking inquiries at the wrong time. Here, we look at the ‘when’ side of booking…
How The CASE Act Will Become Small Claims For Copyrights
Recently passed in the House of Representatives and expected to pass in the Senate, the Copyright Alternative in Small-Claims Enforcement (or CASE) Act, will arm creators with another tool to combat those infringing on their copyright. Here we break down how the law will work. ____________________________ Guest post by Bobby…
Why You Need To Sit On Your Tracks Before Sending Them Out
Once you’ve invested your time and energy into cooking up the perfect track, your natural inclination may likely be to get it into the ears of your listeners as soon as possible. Unfortunately, this is precisely the wrong thing to do. Your chances of success are far greater if you…