Vevo launches Moods, an ad product that targets users based on their emotions

Vevo has launched a new curation product called Moods, designed to help advertisers target the platform’s users more effectively Moods has been created in collaboration with music data and lyrics company Musixmatch. A proprietary model built by Musixmatch assigns a mood to each Vevo video’s metadata tag, enabling brands to target viewers based on “emotionally … Continued

Source

Leave a comment

Your email address will not be published. Required fields are marked *