Tuma Basa, Spotify’s former global programming head of hip-hop, is expected to replicate his ‘RapCaviar’ success at YouTube. Rap Caviar is Spotify’s most popular genre-specific playlist which has about 9 million followers. And you can largely credit Tuma Basa with its creation. The results have been game-changing, with RapCaviar helping Spotify capture the high-energy, hi-tech […]
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